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Hearts on Fire working on global ad campaign
Hearts on Fire will debut a global brand advertising campaign late in the year, but hasn’t shared details on what it will include or where it will run.
Boston, Mass.--Hearts on Fire has announced that it will debut a global brand advertising campaign late in the year, but hasn’t shared details on what it will include or where it will run.
The brand has tapped agency TBWA/Chiat/Day New York, the American division of TBWA Worldwide, to be its advertising partner. TBWA Worldwide’s clients include Adidas, Apple, Gatorade, McDonald’s, Nissan, Sotheby’s and Pfizer.
Hearts on Fire said its acquisition by the Chow Tai Fook Jewellery Group in June 2014 has brought the brand to place a greater emphasis on consumer marketing efforts worldwide, including increased media spending and, now, the development of the new global advertising campaign.
“We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners,” said Caryl Capeci, chief marketing officer at Hearts on Fire. “Our new global advertising campaign will raise the visibility and create excitement for our brand worldwide.”
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