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MajorsOct 21, 2014
New ads for Piaget highlight life’s ‘perfection’
Piaget has launched a new global advertising campaign that is designed to invite consumers to experience the brand’s watches and jewelry in inspiring locations around the world.
Iconic skylines, such as Paris, take the forefront in Piaget’s new “Perfection in Life” campaign, with each nighttime sky providing a backdrop to illuminate a piece of fine jewelry or watch from the brand.
New York--Piaget has launched a new global advertising campaign that is designed to invite consumers to experience the brand’s watches and jewelry in inspiring locations around the world.
The “Perfection in Life” campaign, created by BETC Luxe and shot by photographer Maud Rémy-Lonvis, reflects the brand’s pursuit of perfection, Piaget said, through its use and mastery of precious materials, its innovation in watchmaking and creativity paired with traditional elegance.
The sky, a recurring theme in some of the brand’s most iconic ad campaigns, again takes center stage in the new images as Piaget pairs its creations with a number of easily recognizable skylines, including New York, Paris and London.
As part of the new campaign, the brand also is inviting shoppers to post photos of their own city on Instagram using the hashtags #Piaget and #PerfectionInLife to enter a contest. Of the 50 that receive the most likes, a special Piaget jury will choose the five winning images to be displayed in Piaget boutiques around the world.
“Piaget’s new campaign is the result of an in-depth identity study, revisiting the brand’s roots and rich personality to develop a fresh and innovative way to communicate the elevated lifestyle Piaget is synonymous with,” said CEO Philippe Leopold-Metzger.
“’Perfection in Life’ is a bold expression of our DNA, and our heritage of perfection. Ideals become reality with Piaget, through our claims to legitimacy, audacity, quality and the house’s absolute integration expertise.”
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