PodcastsJan 12, 2026
The latest poscasttest
MajorsOct 16, 2013
Maison Birks opening first international store
Newly rebranded Canadian jewelry chain Maison Birks will open its first location outside of North America in Beijing, the capital of China, the company announced Thursday.
Montreal--Newly rebranded Canadian jewelry chain Maison Birks will open its first location outside of North America in Beijing, the capital of China, the company announced Thursday.
The new store, slated to open in early 2014, will carry Maison Birks’ diamond and fashion jewelry collections, including wedding bands and engagement rings featuring certified Canadian diamonds.
The jeweler said its Canadian diamonds, which come with a guarantee of origin tracing the stone to the mine where it was found, will serve as the company’s unique advantage in the Chinese market, “where customers are becoming increasingly demanding about the quality and pedigree of the jewelry and precious stones they purchase.”
The Beijing location will communicate the Maison Birks history, including the royal warrant it was granted in the 1930s by the British Royal Family. Royal warrants are given to people or companies who regularly supply goods or services to royalty.
The store in China also will reflect the retailer’s new branding and visual platform.
Maison Birks, formerly Birks, underwent a transformation this year with a new name, logo and in-store look and began opening stores that carry only Maison Birks brand jewelry.
“Our presence in China … offers a link to our recent efforts in rebranding and further developing the Birks brand. Our store will be located in a strategic location at the heart of Beijing’s thriving central business district,” said Birks Group President and CEO Jean-Christophe Bédos.
Maison Birks is owned by Montreal-based Birks Group Inc., which also operates the Mayors chain of 20 jewelry stores in Florida and Georgia. The company was known as Birks & Mayors up until a couple of weeks ago, when it dropped “Mayors” from its corporate name.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
