PodcastsJan 12, 2026
The latest poscasttest
SurveysSep 30, 2020
There’s a New Book Out About the ‘Zconomy’
Authors Denise Villa and Jason Dorsey break down how to market to, hire and retain members of a generation who think email and Facebook are old, and don’t know life without smartphones.
“Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It” by Jason Dorsey and Denise Villa is out now from Harper Collins, and is available in hardback or as an audio or e-book.
New York—Two young professionals who make their living researching the differences among generations have a new book out about the next generation of customers and employees—Generation Z.
Jason Dorsey and Denise Villa are the authors of “Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It,” out earlier this month from Harper Collins.
Gen Z is the generation that follows the millennials, who are also known as Gen Y. The birth year most often given for the start of Gen Z is 1996, making the oldest among them 24 this year.
Based on years of research, the 288-page book details how business leaders must adapt their employment, sales and marketing, product, and growth strategies to appeal to, attract and retain this generation as both customers and employees.
A few facts to consider about Gen Z:
— They are the most racially and ethnically diverse generation in U.S. history;
— They’ve never known what it’s like not to be able to see the person you’re talking to on the phone;
— Many of them don’t remember a time when Alexa didn’t exist;
— Email seems dated to them and so does Facebook;
— Instagram, Snapchat, YouTube and TikTok are their social media go-tos;
— They buy what their friends buy, or what they see influencers using on YouTube; and
— If a job application takes more than 15 minutes, they won’t apply. 
Villa, who holds a Ph.D. in school improvement from Texas State University, and Dorsey lead The Center for Generational Kinetics, a research, strategy and consulting firm based in Austin, Texas.
Dorsey has been featured at jewelry industry events in the past.
He spoke about Gen Y (the millennials) at the Plumb Club breakfast during the 2016 Las Vegas shows, and did an interview on Gen Z with National Jeweler in 2019.
Published Sept. 22, “Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It” is available in hardback, audio and e-book formats.
Editors' Picks
Sponsored by
More on Surveys
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
