Surveys

June Retail Sales Up 8%, But COVID-19 Threat Looms Large

SurveysJul 17, 2020

June Retail Sales Up 8%, But COVID-19 Threat Looms Large

A rise in COVID-19 cases combined with rising unemployment numbers is a threat to economic recovery, said the National Retail Federation.

20200717_Open_Sign.jpg
Retail sales were on the rise in June as store reopenings continued, but an increase in COVID-19 cases have led some to close again.

New York—U.S. retail sales were on the rise in June, but a climb in COVID-19 cases and unemployment numbers remain a threat to the sector.

Retail sales, including food sales, climbed 8 percent month-over-month in June to $524.3 billion, according to data released by the U.S. Department of Commerce Thursday morning.

The results came in ahead of the 5 percent increase economists had expected.

In May, retail sales climbed 18 percent month-over-month following a 15 percent drop in April.

June sales were up 1.1 percent compared with June 2019, the first year-over-year gain since February, near the start of the COVID-19 pandemic.

RELATED CONTENT: Independent Jewelers See Sales Grow in June
“The retail sales numbers from last month were very encouraging and reflect continued progress in the right direction,” said National Retail Federation CEO Matthew Shay in a press release.

The NRF also calculates monthly retail sales, narrowing in on core retail and excluding auto sales, gas stations, and restaurants.

Its calculations show June sales were up 5 percent seasonally adjusted from May and up 9 percent unadjusted year-over-year.

Looking at the commerce department’s data by category, clothing and accessories stores saw the strongest sales gains in June, up 105 percent month-over-month.

Shay said consumers are happy to be back out in their communities and have money to spend as a result of congressional relief packages, but noted retailers are remaining cautious about safety in light of the recent spikes in infection rates.

The rise of COVID-19 cases, especially in states in the South and West, has prompted businesses to pause reopenings or close again, sending unemployment numbers higher.

That uncertainty doesn’t bode well for an economic recovery.

Retail spending is driving an economic recovery, said NRF Chief Economist Jack Kleinhenz, but how long retail spending will improve is directly related to the spread of COVID-19 cases.

“All eyes are on the infections that are accelerating in many parts of the country and they pose a serious threat to recovery,” he said.

Florida, a hotspot for the virus in recent weeks, had more than 315,000 cases and 4,677 deaths as of July 16.

NRF co-signed a letter to President Donald Trump, Vice President Mike Pence and U.S. governors earlier this month calling for a national mask standard in the hopes of slowing the spread of the virus.

“Recoveries do not proceed in a straight line and no two are alike,” Kleinhenz said. “The current economy is far from normal and
will require a lengthy period to absorb job losses and build up to where it was before.”

Though government aid for consumers and businesses has helped, Kleinhenz said additional relief will be needed.

A new coronavirus relief package may be in the works when Congress returns from its holiday recess July 20.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy