TAG Heuer, Hublot Will Have New CEOs

Paris—LVMH has named two new CEOs within its watches divisions.

Julien Tornare, the current CEO of TAG Heuer, will become CEO of Hublot, effective Sept. 1. He succeeds Ricardo Guadalupe, who has been CEO of the brand since 2012. 

Guadalupe wants to step back from operational management, LVMH said, and has been appointed honorary president of Hublot.

Frédéric Arnault, CEO of LVMH’s Watches Division, thanked Ricardo for his service, which also included eight years as Hublot’s managing director.

“Hublot is one of the few watchmaking manufacturers that emerged and achieved such success in the 21st century by breaking design codes, communication barriers, and exploring new frontiers in watchmaking,” said Arnault.

“Ricardo truly embodied Hublot and its development particularly through his product vision, deep industry knowledge, and relationships with all business and industrial partners.”

Guadalupe started his career as a product manager at Bulgari Horlogerie. In 1994, he joined Blancpain alongside Jean-Claude Biver just after the brand’s acquisition by Swatch Group.

He served as sales and marketing director of Blancpain from 1997 to 2001, later becoming a consultant for independent watch brands. 

In 2004, Guadalupe worked alongside Biver again, this time at Hublot. The company launched the Big Bang, one of its most popular models, in 2005.

Guadalupe joined the LVMH in 2008 when the luxury giant acquired Hublot.

Arnault also congratulated Tornare on his role leading Hublot, stating it, “marks the beginning of a new chapter dedicated to the future of our maison and the strengthening of its unique position among leading watch brands.”

Tornare has been in the watchmaking industry for 26 years, starting with two years at Raymond Weil. 

He later joined Richemont-owned Vacheron Constantin as its director for the Swiss market, then its U.S. president, followed by his role as HQ international sales director, and then managing director for Asia Pacific. 

Tornare then took on the CEO role at Zenith.

Antoine Pin, who has served as general manager of Bulgari Horlogerie since September 2019, will take over as CEO of TAG Heuer on Sept. 1.

Pin started his career with TAG Heuer in 1994 as junior sales manager for DFS and the Middle East, later taking on the role of product manager.

In 2002, Pin joined LVMH as the international marketing director for Zenith. 

He also has held various management roles at LVMH Watches & Jewelry U.K., TAG Heuer Japan and Korea, then Bulgari Greater China and Australia. Pin was later promoted to executive vice president of Berluti.

In 2019, he joined Bulgari as the watch business unit managing director for Bulgari Horlogerie. 

“I am also delighted to welcome Antoine into our Watches Division at TAG Heuer. His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation,” Arnault said.