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Virtual Diamond Boutique Rebrands as ‘VDB’
The overhaul includes a new logo and enhanced digital marketplace.
Virtual Diamond Boutique, virtual marketplace and SaaS solutions provider, has a new look and name.
New York—Virtual marketplace and SaaS solutions provider Virtual Diamond Boutique has rebranded as “VDB – Your Jewelry Tech Partner.”
The rebranding includes a redesigned logo and an enhancement of the company’s digital marketplace, dubbed VDB 2.0, and the two will launch together.
The “completely overhauled” marketplace will feature a flexible, customizable user interface and user experience.
Updates to the digital platform include voice and text search functionality, enhanced language support (including right-to-left languages such as Arabic and Hebrew), modernized systems for favorites, quoting, sharing, and order management, and more.
The rebranding also more accurately represents who the company is today, VDB said, and it reflects the evolution and expansion of its strategy, marketplace, and software solutions.
VDB began as a diamond marketplace and has since expanded into a destination for buying and selling mined and lab grown diamonds, jewelry, and colored gemstones. It also offers several services for retail sales, inventory management, sourcing, and trading for both B2B and B2C companies.
VDB said it’s the only tech company to operate both a marketplace and a jewelry SaaS solutions firm, and it’s regularly developing “a full suite of apps” to support sales and supply chain needs.
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The rebranding includes a redesigned logo and an enhancement of the company’s digital marketplace, dubbed VDB 2.0, and the two will launch together.
The “completely overhauled” marketplace will feature a flexible, customizable user interface and user experience.
Updates to the digital platform include voice and text search functionality, enhanced language support (including right-to-left languages such as Arabic and Hebrew), modernized systems for favorites, quoting, sharing, and order management, and more.
The rebranding also more accurately represents who the company is today, VDB said, and it reflects the evolution and expansion of its strategy, marketplace, and software solutions.
VDB began as a diamond marketplace and has since expanded into a destination for buying and selling mined and lab grown diamonds, jewelry, and colored gemstones. It also offers several services for retail sales, inventory management, sourcing, and trading for both B2B and B2C companies.
VDB said it’s the only tech company to operate both a marketplace and a jewelry SaaS solutions firm, and it’s regularly developing “a full suite of apps” to support sales and supply chain needs.
Its “strategic pivot” from a marketplace to a SaaS solutions provider is a milestone in its journey of driving innovation, efficiency, and profitability across the industry’s ecosystem, from suppliers, brands, and manufacturers to in-store and e-commerce platforms, the company said.
“VDB is redefining what it means to be a technology partner in the jewelry sector,” said VDB CEO and co-founder Tanya Nisguretsky.
“Our evolution reflects a deep understanding of the industry’s needs, based on decades of jewelry industry experience. By offering customizable SaaS solutions that span the entire supply chain, we’re not just facilitating transactions, we’re helping our clients save money, increase profits, and transition into a new era of digital excellence."
While the name and look are changing, much at VDB is staying the same, the company said.
To learn more about VDB’s suite of technology solutions for the jewelry industry, visit its website.
To make an appointment or request a demonstration, call +1 (212) 221-0975.
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