WatchesJul 05, 2023
Breitling Partners With Surfrider FoundationWatchesJul 14, 2023
Cristiano Ronaldo Is Now an Investor in This Watch Seller
The company is valued at more than $1 billion.
Chrono24 announced that soccer star Cristiano Ronaldo is now an investor in the company. Here, Ronaldo, right, is pictured with Chrono24 co-CEO Tim Stracke. (Image courtesy of Chrono 24)
Karlsruhe, Germany—Chrono24 has inked a deal with one of the world’s most famous athletes, but not as a brand ambassador.
The online luxury watch seller announced this week that Cristiano Ronaldo is now an investor in the company.
According to the Forbes “Highest Paid Athletes of 2023” report, Ronaldo ranks No. 1, earning $136 million last year from his contracts with the United Kingdom’s Manchester United, Saudi Arabia’s Al Nassr, and endorsements.
It’s the most a soccer player has earned, Chrono24 noted.
Ronaldo has a personal interest in wristwatches and invested in Chrono24 via his company, CR7 SA.
“As a long-term watch collector and regular user of Chrono24, it’s a pleasure for me to become a shareholder in the company now,” Ronaldo said in a statement.
“Chrono24 unites millions of watch lovers from all around the world to share in their passion, together—that global unification is something I know well and am thrilled to be a part of.”
“No one brings passion for luxury watches to the world stage quite like Cristiano,” said Chrono24 founder and co-CEO Tim Stracke.
“He has already solidified his place as one of the greatest athletes in history, and as an investor shows astute knowledge of world-class luxury and technology. That, coupled with his authentic, proven passion for watch collecting, makes him the perfect teammate as our company moves further into global expansion and our next chapter.”
Founded in 2003, today Chrono24’s valuation is more than $1 billion, the company said.
Previous investors include LVMH CEO Bernard Arnault’s family investment company, Aglae Ventures; General Atlantic; Insight Partners; and Springs Capital.
These companies were the top investors in Chrono24’s C round of financing in August 2021, for a total $118 million.
Sprints Capital, former Richemont director Gianni Serazzi, and Yoox-Net-a-Porter founder Alberto Grignolo were some of the leaders of Chrono24’s Series B financing in 2019, which raised €43 million.
Editors' Picks
Sponsored by
More on Watches
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
