MajorsApr 21, 2023
Take a Look Inside the New Tiffany & Co. New York FlagshipMajorsJun 30, 2023
Fire Threatens Tiffany & Co.’s Newly Renovated NYC Flagship
Around 100 people were evacuated and two minor injuries reported after an electrical fire broke out next to the store Thursday morning.
A view inside the newly renovated Tiffany & Co. flagship store in New York. The store, located on 57th Street and Fifth Avenue, was evacuated Thursday morning due to an electrical fire.
New York—A fire broke out Thursday morning just outside Tiffany & Co.’s newly renovated flagship store on 57th Street and Fifth Avenue in New York.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
An underground transformer caught fire, engulfing Tiffany & Co.’s flagship Manhattan store in smoke, officials say.
— ABC News (@ABC) June 29, 2023
Two people suffered minor injuries. https://t.co/Gl85jeB4lP pic.twitter.com/CgLTEKNcCD
Two people suffered minor injuries and were taken to local hospitals.
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
Related stories will be right here …
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
