Zales’ new fine jewelry rental service lets customers choose from 36 styles set with lab-grown diamonds.
Akron, Ohio—Zales has debuted a fine jewelry rental program, just ahead of wedding season.
The company partnered with fellow Signet Jewelers-owned banner Rocksbox, a mainly subscription-based jewelry rental program that offers fashion and demi-fine jewelry.
Currently in its pilot program stage, the Zales rental service has rolled out to 28 locations for the initial launch with plans to expand to more stores through the summer and fall.
The Zales x Rocksbox Fine Jewelry Rental service features 36 jewels, including necklaces, earrings, bracelets, rings, and jewelry sets.
Shoppers can rent a selection of fine jewelry, like this assortment of bracelets, for 14 days for 10 percent of the retail price.
The selection features tennis bracelets, hoops, studs, drop earrings, and pendants. Styles are rendered in 10-karat white gold and set with lab-grown diamonds.
Customers can rent the jewelry for 14 days for 10 percent of the retail price.
Items range in price from $1,000 to $10,000.
Like Rocksbox, if a customer chooses to buy a piece, the rental fee goes toward the total item cost.
Unlike Rocksbox, which lets customers browse, rent, and buy online, the Zales rental program requires an in-store appointment, which can be made online.
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Zales is marketing the service to brides and bridesmaids, as well as anyone celebrating a special occasion.
Rocksbox launched a similar service, Bridal by Rocksbox, in July 2022, for $35 per month, compared with the $21 per month for the standard subscription.
The service offers slightly more expensive jewelry curated for brides and members of the bridal party to wear at weddings and associated events, like bridal showers and bachelorette parties.
Rocksbox recently phased out the program, incorporating the bridal jewels into its standard membership.
For more information about fine jewelry rental services at Zales, visit the brand’s website.
