David Yurman, Mejuri Settle Dueling Lawsuits

New York—David Yurman and Mejuri have settled their legal battle after more than a year of back and forth.

In December 2021, David Yurman filed a lawsuit in federal court in New York City accusing Mejuri, a direct-to-consumer fine jewelry brand, of copying several of its most recognizable designs.

Mejuri was accused of selling imitations of products from David Yurman’s “Pure Form” and “Sculpted Cable” collections, with side-by-side photo comparisons included in the lawsuit to support David Yurman’s allegations.

The lawsuit also accused Mejuri of attempting to falsely associate itself with David Yurman “through its promotional messages, advertising campaigns and artwork, and partnerships.”

The company said Mejuri partnered with the same companies and influencers to further muddy the waters between the two companies’ jewels.

David Yurman also alleged Mejuri copied its founding message and ethos about female empowerment and women buying jewelry for themselves.

Mejuri responded with a countersuit in March 2022, denying the above allegations and claiming David Yurman was bullying its emerging competition.

Furthermore, Mejuri said some of the designs it had been accused of stealing have been seen in jewelry since Ancient Rome, and therefore they are not distinctive to David Yurman.

Judge Ronnie Abrams of the U.S. District Court for the Southern District of New York dismissed the case Tuesday because the two had come to a settlement.

The terms of that settlement have not been disclosed. Both David Yurman and Mejuri declined to comment on the suit’s conclusion.

At the time of publication, Mejuri’s allegedly infringing jewels, like its “Croissant Dôme” line, are still available for sale on its website.

However, it is not uncommon for there to be a sell-down period during which the accused infringer is able to liquidate the allegedly offending goods.

The case was dismissed “without costs to any party and without prejudice to restoring the action to this court’s docket if the application to restore the action is made within 30 days.”

David Yurman successfully has defended its intellectual property before.

In 2019, the company was awarded $1.5 million after a court ruled in the company’s favor against 31 defendants operating websites selling counterfeit jewelry.

More recently, the company filed suit against Zoé del Mar, a jewelry brand based in San Juan, Puerto Rico, it has accused of copying several of its most recognizable designs.