EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ CuffMajorsApr 05, 2023
Gismondi 1754 Acquires Vendorafa from LVMH
Gismondi 1754 now owns Vendorafa’s fine jewelry brand while LVMH retains its manufacturing division.
Gismondi 1754’s “Marea” diamond and tanzanite cuff. The Italian jewelry brand has acquired Vendorafa from LVMH for €608,000 ($665,000).
Genova, Italy—Gismondi 1754 has acquired Vendorafa, a fellow Italian jewelry brand, from LVMH.
When LVMH acquired Pedemonte Group, a jewelry producer operating in Italy and France, in November 2022, Vendorafa and its manufacturing arm, Vendorafa Lombardi, were part of the deal.
Under the terms, Vendorafa Lombardi and Villa Pedemonte Atelier, a large-scale production specialist, were combined. Together, the pair manufacture jewels for international luxury brands, including some in the LVMH portfolio.
At the time of acquisition, the two manufacturers had a combined revenue of €41 million ($44 million).
LVMH will continue to own Vendorafa’s manufacturing division, but has agreed to sell the fine jewelry brand.
Gismondi 1754 bought the brand on March 31 for €608,000 ($665,000).
Founded in the goldsmith district of Valenza, Italy in 1951, Vendorafa is notable for its handmade 18-karat gold jewels as well as its workmanship, including its hammering, engraving, and embossing techniques.
Related stories will be right here …
When LVMH acquired Pedemonte Group, a jewelry producer operating in Italy and France, in November 2022, Vendorafa and its manufacturing arm, Vendorafa Lombardi, were part of the deal.
Under the terms, Vendorafa Lombardi and Villa Pedemonte Atelier, a large-scale production specialist, were combined. Together, the pair manufacture jewels for international luxury brands, including some in the LVMH portfolio.
At the time of acquisition, the two manufacturers had a combined revenue of €41 million ($44 million).
LVMH will continue to own Vendorafa’s manufacturing division, but has agreed to sell the fine jewelry brand.
Gismondi 1754 bought the brand on March 31 for €608,000 ($665,000).
Founded in the goldsmith district of Valenza, Italy in 1951, Vendorafa is notable for its handmade 18-karat gold jewels as well as its workmanship, including its hammering, engraving, and embossing techniques.
Gismondi CEO Massimo Gismondi was familiar with the brand’s work and admired its quality and uniqueness, said the company.
“Meeting the family, I was immediately struck by our shared values, representation of ‘handmade in Italy by Italians,’ and their reputation of high specialization as leaders of master goldsmithing in the industry,” said Gismondi.
“With Vendorafa, we bring continuity and strength to a legacy brand I respect as well as a key acquisition in our business development plan aimed at strengthening our global presence within the sector.”
Gismondi has already taken control of operations and will bring Vendorafa’s collections to Couture in Las Vegas.
Editors' Picks
Sponsored by
MajorsJan 20, 2023
Quality Gold Acquires Herco 
GradingJan 13, 2023
Sarine To Acquire Majority Stake in GCAL More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
