TrendsOct 04, 2022
See 18 October Birthstone Jewels CollectionsOct 20, 2022
Aurelie Gi Is Elevating Its Permanent Jewelry Experience With Charms
The brand’s “For Keeps” collection allows retailers to offer their customers a personalized take on the current jewelry trend.
Aurelie Gi is among the brands upping the ante on the permanent jewelry trend, adding charms into the mix.
New York—Not as permanent as a tattoo but more of a commitment than a friendship bracelet, “permanent jewelry” is the hottest current jewelry trend when it comes to providing customers with a memorable experience.
The trend involves fitting and welding a chain—as bracelet, necklace or ankle bracelet—directly onto the wearer.
The experience leans into fine jewelry’s sentimental nature, representing a milestone, value, or bonding experience between multiple people.
And though it isn’t easily removable, chains can simply be cut by a jeweler, making the purchase less of a commitment than say, a piercing.
Aurelie Gi is among the companies putting a twist on the trend by adding charms into the mix.
The Crandall, Texas-based brand is offering retailers its “For Keeps” package, consisting of nickel-free, recycled 14-karat yellow gold chains and a selection of best-selling charms.
Charms include delicate diamonds, opals, turquoise, and white sapphires, as well as motifs like hearts, butterflies, snakes, evil eyes, crosses, and words like “Mama.”
A snake is one of the charms Aurelie Gi offers retailers in the “For Keeps” package.
Why opt for a simple chain when you can have a mix of delicate gemstones? This is one of the options Aurelie Gi offers.
Here, a tanzanite December birthstone charm in 14-karat white gold.
An evil eye charm in 14-karat gold with opal and diamonds
A 14-karat gold butterfly charm. The chain is welded to both ends of each charm.
There are also dangling birthstone charms for each month.
The entire selection is available in 14-karat white gold by request.
Wholesale orders require a $1,000 minimum, with retailers able to select their preferred mix of charms.
Retailers need only supply a jeweler, a pulse welder, and jump rings to host their own permanent jewelry appointments or events.
Most items retail for under $250, with the full range items priced between $90 and $435.
“The Aurelie Gi permanent jewelry designs are more than just a beautiful bracelet or anklet, it is a meaningful experience for all genders that is perfect for sharing with family, friends, or life partners,” said Aurelie Gi U.S. Vice President of Sales and Operations Alisa Bunger.
“Our customization options make the pieces truly yours, something to remind you of a specific person or a special moment every day. While the jewelry can be removed, it's a different level of commitment than typical jewelry with clasps—we like to think of the ‘For Keeps’ designs as next-level friendship bracelets.”
For more information on the For Keeps collection, visit AurelieGi.com or email sales@chicpistachio.com.
Editors' Picks
Sponsored by
More on Collections
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
