CollectionsSep 12, 2022
Graff Is Emphasizing Bridal With New CampaignCollectionsOct 03, 2022
Vrai, Brides Magazine Partner on Lab-Grown Diamond Collection
Readers are taking a “strong interest” in lab-grown jewelry, said Brides’ editorial director.
Fine jewelry brand Vrai has partnered with Brides on a new collection of lab-grown diamond bridal jewelry, marking the publication’s first jewelry collaboration in its 88-year history.
Los Angeles—Fine jewelry brand Vrai has partnered with wedding publication Brides on a collection of lab-grown diamond bridal jewelry.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
Mixed diamond shapes and hidden details are hallmarks of the collection, which features classic staples like tennis bracelets and studs to statement pieces like drop earrings and a lariat necklace.
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Related stories will be right here …
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Vrai touts its commitment to sustainable practices and a vertically integrated supply chain to ensure transparency.
The company’s website says its diamonds are created in a zero-emission foundry in the Pacific Northwest using 100 percent hydropower from the Columbia River.
“Our collaboration with Brides was a natural fit, combining their insight on weddings with our expertise in diamond jewelry design, to provide a collection that is incredibly beautiful, sustainable and can be passed down through generations,” said Vrai President Mona Akhavi.
“We created a collection that fits into the way consumers are shopping and gifting around their special day that also aligns with their values.”
The jewelry packaging is made of recyclable, compostable and reusable materials while the shipping boxes are created from recycled cardboard. The molded trays that hold each jewelry box are made from compressed sugarcane pulp, said Vrai.
The collection, available on Vrai’s website, ranges from about $295 to $3,500 and up.
Editors' Picks
Sponsored by
More on Collections
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
