CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury ShowCollectionsJun 27, 2022
This Designer Has Found a New Way to Bring Gemstones to Life
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Svetlana Lazar’s “Queen Bee” Wishing Well ring, featuring a 2.03-carat cabochon emerald on a hand-carved, tapered 18-karat gold band with the brand’s signature “dragon scale” texture ($3,500)
New York—Jewelry designer Svetlana Lazar wants to help make dreams come true.
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
While the result makes it seem simple, there were a lot of details to work out to create the effect, Lazar said.
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
This “Sceptre” pendant features a 4.96-carat free-form opal as well as tourmaline, tsavorite garnet, and diamond accents in 18-karat gold ($4,600).
The “Castle in the Sky” ring from the Tiara collection, featuring a Mexican fire opal and diamonds set in an 18-karat gold band carved with the brand’s signature “dragon scale” texture ($3,125)
The brand also has its “Sceptre” and “Tiara” collections to continue the fantasy theme while empowering the wearer via its classic regal symbols.
“These ideas are a metaphor, so I don’t try to literally copy these shapes into metal form; I only aim to translate and distill their essence into my jewelry.”
Both feature a plethora of colored gemstones, which, much like Wishing Well, require an investment of time to choose each stone and figure out which setting will best enhance it.
Some she might give a closed reflective backing to enhance the already present glow of a stone, she noted, while for others she may leave the back open to allow the color to better blend with the wearer’s skin.
To create a sense of light and motion that keeps the wearer’s eyes engaged with the jewels, Lazar utilizes her signature “dragon scale” texture on the metals, designed to reflect even more light.
To see her collections in person, visit Svetlana Lazar at the upcoming Melee New York jewelry trade show, slated for Aug. 15-17 at The Lighthouse at Chelsea Piers.
Editors' Picks
Sponsored by
More on Collections
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
