MajorsJun 03, 2022
Banter by Piercing Pagoda Names Tierra Whack as Creative DirectorMajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ Necklace
All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.
Banter by Piercing Pagoda collaborated with the It Gets Better Project, a nonprofit that supports LGBTQ+ youth, on a “SayGAY” nameplate necklace ($145).
Dallas—In time for Pride Month, Banter by Piercing Pagoda announced a new collaboration.
The Signet Jewelers-owned company is partnering with the It Gets Better Project, a nonprofit that supports LGBTQ+ youth, on a “SayGAY” nameplate necklace.
The phrase became a rallying cry against “Don’t Say Gay” legislation, which refers to bills that have been proposed in several states, and passed in Florida, that prevent schools from including the topics of sexual orientation and gender identity in their curriculum.
“Both Banter by Piercing Pagoda and the It Gets Better Project believe everyone deserves to live authentically, and this necklace is a statement made together to support people on whichever path they choose,” said the company.
Available online for the month of June, the 24-karat gold plated over silver necklace retails for $145 with the entire purchase price, up to $25,000, benefitting the It Gets Better Project.
Related stories will be right here …
The Signet Jewelers-owned company is partnering with the It Gets Better Project, a nonprofit that supports LGBTQ+ youth, on a “SayGAY” nameplate necklace.
The phrase became a rallying cry against “Don’t Say Gay” legislation, which refers to bills that have been proposed in several states, and passed in Florida, that prevent schools from including the topics of sexual orientation and gender identity in their curriculum.
“Both Banter by Piercing Pagoda and the It Gets Better Project believe everyone deserves to live authentically, and this necklace is a statement made together to support people on whichever path they choose,” said the company.
Available online for the month of June, the 24-karat gold plated over silver necklace retails for $145 with the entire purchase price, up to $25,000, benefitting the It Gets Better Project.
The two also teamed up last year, with Banter donating $25,000 to the charity.
“Partnering with Banter by Piercing Pagoda for Pride Month for the second year in a row feels right, as this time we were able to team up on a piece of jewelry that encompasses how we feel about the current political climate,” said Jimmy Ancheta-Tilley Jr., associate director of development at IGBP.
“LGBTQ+ youth need supporters and allies who are not afraid to speak, and wear, their feelings freely, and the creation of this ‘SayGAY’ nameplate helps us all celebrate our unique selves this month, and for forever.”
The organization is able to reach millions of young people, it said, via media programming, educational resources, and international affiliates.
It’s found support from big names, including President Joe Biden, former President Barack Obama, and former Secretary of State Hillary Clinton, as well as celebrities, including Kelly Clarkson and Gabrielle Union.
“At Banter by Piercing Pagoda we’re passionate about inclusivity and self-expression. Offering the SayGAY nameplate necklace further empowers our customers to live and love freely,” said Banter by Piercing Pagoda President Kecia Caffie.
“We’re thrilled to partner with IGBP again and create a product that allows consumers to make a statement and wear their beliefs.”
The company rebranded itself as Banter by Piercing Pagoda in August 2021 after more than 50 years of being known as simply Piercing Pagoda. It is shifting its focus to drawing in more Gen Z and millennial customers.
These customers favor bold expression of their personal styles, said the company, and this necklace is “the brand’s affirmative declaration to merge both style and passion during Pride Month, and year-round.”
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
