A view of the Tudor boutique, opened in February this year, in the open-air luxury shopping mall Westfield Century City
Los Angeles—Tudor is available at well over 100 retailers across the United States, but now Angeleno fans of the Swiss watch brand can visit its dedicated boutique in L.A.
Located in Westfield Century City, the boutique opened earlier this year via a partnership with watch retailer Westime.
“Tudor is excited to work with longstanding retail partner Westime to open our first mono-brand boutique in Los Angeles,” a company spokesperson said.
Tudor’s brand colors, along with its motto, #borntodare, decorate the new Los Angeles boutique’s interior design.
“This will further cement a strong presence in the United States for Tudor as well as expand our brand awareness and network.”
The Westfield Century City mall is an open-air luxury shopping center two miles west of Beverly Hill’s famed Rodeo Drive.
The new watch boutique is adorned in Tudor’s signature red, black, and gray brand colors, rendered in a mix of interior finishes for a juxtaposition of textures, the brand explained.
Los Angeles’ first dedicated Tudor boutique is the result of a partnership with watch retailer Westime.
Tudor’s motto, “Born to Dare,” is prominently displayed alongside cases of men’s and women’s classic, sport, diving, and heritage-inspired watches, as well as seating areas for a relaxed try-on experience.
Leaning into the brand’s heritage, a wall of eclectic vintage items such as sporting goods bridges the gap between Tudor’s modern and classic styles.
“We’re proud to open Tudor’s first boutique in Los Angeles, the city that Westime has called home for 35 years,” Westime President Greg Simonian said.
“The mono-brand boutique will allow customers to dive deep into Tudor’s full collection of mechanical timepieces in a setting that reflects the ethos of the brand.”
