Actor Jacob Elordi Is TAG Heuer’s Newest Ambassador

La Chaux-de-Fonds, Switzerland—TAG Heuer has tapped actor Jacob Elordi to be the face of its Monaco timepiece.

The 24-year-old actor’s career reached new heights after he landed a lead on HBO’s “Euphoria,” which follows a group of high schoolers and all that might come with being that age.

The show is the second-most watched in HBO history, falling behind “Game of Thrones,” and has been nominated for both a BAFTA and a Golden Globe.

It’s far from Elordi’s first role though—his name really became known when he starred in “The Kissing Booth” trio of movies.

He also starred in “Deep Water,” which was released this March, and will appear in “Saltburn” from Emerald Fennell, daughter of jewelry designer Theo Fennell.

The actor, who has seemingly become the face of a generation, will now also be the face of TAG Heuer’s Monaco watch. 

“As the face of the TAG Heuer Monaco, Elordi will represent a timepiece that is no less daring—and no less instantly iconic,” the brand said in a press release about the partnership. 

Named for the Formula One race, the Monaco watch was initially released in 1969, an avant-garde design at the time with its square case. 

In 1971, American actor Steve McQueen made it iconic when he wore it in the racing film “Le Mans.” 

TAG has released special editions of the watch through the years to mark anniversaries.

The latest takes its inspiration from the 1970s and the Heuer Monaco Dark Lord, executed in titanium and coated in diamond-like carbon. 

“We are incredibly excited to announce Jacob Elordi as ambassador for the TAG Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” TAG Heuer CEO Frédéric Arnault said. 

“He is also someone who comes fully-formed with his own strong sense of timeless style. The TAG Heuer Monaco became the watch for a new generation when it was first launched in 1969 and there is no better standard-bearer for it as it continues to be discovered anew by each generation since.”