SourcingApr 26, 2022
Check Out the ‘Mega Gems’ on GembridgeSourcingJun 07, 2022
Gembridge Launches Global Marketing, Education Campaign
The digital marketplace has also hired industry veteran Larry Schaffer as regional sales director of the Americas.
Digital gemstone marketplace Gembridge wants to help bolster trade in the sector with its new marketing campaign, #KnowYourGem.
New York—Digital marketplace Gembridge has launched a global marketing and education campaign to boost trade in colored gemstones.
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
Related stories will be right here …
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
In other company news, Gembridge also announced the appointment of industry veteran Larry Schaffer as regional sales director of the Americas.
In the new role, he will be tasked with building partnerships and growing the digital gemstone and jewelry marketplace in the region.
Schaffer will also build ties between gemstone suppliers in the Americas and the growing online platforms selling to East Asian consumers.
“I am looking to develop a strategy in North America to build collaborations which will enable suppliers across the Americas to sell directly to the Asian online luxury consumer, a market that’s growing at 20% per annum,” Schaffer said.
“We will be signing on more gem dealing trade partners and uploading their inventory onto the marketplace to sell as loose stones and bespoke jewelry.”
Schaffer, who previously spent 15 years in Swarovski’s gemstone division, will serve as Gembridge’s lead representative at the upcoming JCK Las Vegas trade show.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
