The Audemars Piguet Royal Oak once owned by watch designer Gerald Genta, featuring an 18-karat yellow gold bezel Genta produced and added himself, sold for $2.1 million at Sotheby’s Geneva this week.
Geneva—Sotheby’s put the Audemars Piguet Royal Oak watch once owned by famed designer Gerald Genta on the auction block, and it was a hit.
The watch went up for auction in the “Important Watches: Part I” sale in Geneva on May 10, where it sold for approximately $2.1 million at current exchange rates, making it the most valuable vintage Audemars Piguet ever sold at auction, according to Sotheby’s.
Eight bidders competed for almost six minutes before a Swiss collector made the winning bid.
Audemars Piguet first launched the Royal Oak in 1972, revolutionizing the industry as the first luxury sports watch to be made of steel.
The wristwatch features a date component and an octagonal bezel with eight screws.
Genta designed the Royal Oak overnight, drawing his inspiration from a childhood memory of seeing a man being sealed into an old-fashioned diving suit near the Mont Blanc bridge in Geneva.
The circa 1978 Royal Oak watch that went to auction was unique, because it not only marked the first time a Genta-owned watch went to auction, but also because it had the unique specification of an 18-karat yellow gold bezel Genta produced and added himself at his Swiss workshop.
Its sale came as part of a series bringing to market 100 original watch designs from Genta’s personal archives, each paired with an NFT.
The first auction in the “Icon of Time” series was held in Geneva in February, followed by the second auction in Hong Kong in April.
See: More Highlights from “Important Watches: Part I”
This Patek Philippe Ref. 5207P circa 2013 with a platinum minute repeating perpetual calendar tourbillon and moon phases, leap year, and day/night indication sold for about $815,400.
This Rolex “Paul Newman” Ref. 6239 yellow gold chronograph wristwatch circa 1969 went for approximately $614,700.
The Rolex “FIFA World Cup 2010—Netherlands Edition” Daytona Ref. 116509H, a limited-edition white gold chronograph wristwatch with bracelet, which sold for approximately $439,200
A circa 2016 Patek Philippe “40th Anniversary” Nautilus Ref. 5976/1G-001, a white gold flyback chronograph wristwatch with date and bracelet, went for about $627,200.
This Rolex “Tutti Frutti” Yacht-Master Ref. 116695SATS in pink gold with diamond, tsavorite, and sapphire garnered approximately $125,400 at auction.
In the May 10 auction in which Genta’s Royal Oak appeared, there were also four rare oil paintings from the watch designer, which achieved $2.3 million total.
This brings the running total of works from Genta’s personal archive to $4.3 million, Sotheby’s said.
Outside of Genta’s personal Royal Oak, collectors still wanted to be a part of the watch designer’s history, with 55 Genta-designed models selling to realize a combined total of $10.7 million.
Leading this group was a Patek Phillipe Nautilus Ref. 5976 commemorating the model’s 40th anniversary, which sold for approximately $627,400, and a stainless steel Patek Phillipe Nautilus Ref. 5711 with a rare olive-green dial, which sold for about $526,800.
Sotheby’s noted perpetual calendar Royal Oaks were also in high demand, including a Ref. 25554 in yellow gold with a black dial circa 1986 that sold for about $376,500, and a platinum skeletonized perpetual calendar Ref. 25636, which also went for approximately $376,500.
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Meanwhile, a Rolex Daytona commemorating the achievements of the Dutch football team in the World Cup—one of only 30—went for more than four times its pre-sale high estimate and set an auction record for the reference when it sold for about $439,200.
And a rare Rolex Daytona “Paul Newman” in yellow gold circa 1969 sold for approximately $614,700 after almost three minutes of bidding competition among three bidders.
It was followed closely by Part II of Important Watches in Geneva on May 11, which totaled $3.8 million.
The final sequence of “Icons of Time” offering designs from Genta’s archives will take place in New York from June 8-22, led by the most valuable Disney watches he ever made.