ColumnistsMar 29, 2022
Creative Connecting: How To Adapt to the Apple Privacy UpdatesColumnistsApr 05, 2022
The Smart Lab: How To Take Advantage of ‘Google My Business’
Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
A “Google My Business” profile is a must-have for your jewelry store’s marketing plan. It’s one of the most effective ways to ensure your jewelry store is visible in your community and seen by your customers.
With a Google My Business profile you can provide store hours, photos, location, types of jewelry and services you offer, customer reviews, links to your social media channels, answers to common jewelry questions and more. Google wants you to include as much information as possible.
Once you have a profile, your jewelry store can start showing up in Google’s search results, maps, and more.
Your profile is seen across all Google’s services and the best part is, it’s free.
Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you just sell online, then you can’t create one.
It’s the one big advantage independent jewelers have over larger, online-only jewelry sellers; use it.
Here are four ways you can maximize your Google My Business profile and generate more business in 2022.
1. Interact with jewelry consumers.
Your Google My Business profile gives you an opportunity to interact online with people who are looking for an engagement ring or other jewelry.
Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews. Google allows you to do all this and more.
There are many interactive features that can help you to become the trusted, jewelry expert in your area.
Always focus on what your audience’s needs are and take advantage of every community-building feature Google offers.
2. Showcase your jewelry business.
When customers are searching online for an engagement ring or jewelry gift, you are what people can see. Most people won’t be aware of you and have never visited your store.
The first impression you’ll make is when your Google My Business profile pops up in search results or on Google Maps.
Photos become your best marketing tool so it’s important to show both the outside and inside of your store, as well as a good view of the jewelry styles and collections you offer. Photos of you and your staff are also a great way to put a face on your business, as people like to do business with friends.
The bottom line is, the more information you provide a potential customer, the more chances you have to win them over.
3. Learn more about your audience.
The Google My Business dashboard is a gold mine of information. You can gain insights about your audience and how your jewelry business is performing within the Google search results.
In the analytics area of the platform, you can see what keywords people are searching for to find your store and how they discovered you.
Google also shows you a breakdown of the actions taken on your business listing and which photos were viewed most in your profile.
With the right type of UTM tagging, you can track clicks from your Google My Business profile to your website and quantify how much traffic it’s driving and how many resulting sales you’ve made.
4. Optimize your profile for local SEO.
Google My Business was created by Google specifically for local SEO. Its sole purpose is to help people in their city or town find local businesses that serve their needs. Obviously, if someone is located in a different area that’s not close by, then you won’t be seen.
When someone searches for a specific keyword or service in their area, Google wants to show the best choice possible among all the businesses that are registered with it. If your listing is relevant, then Google is more likely to promote you.
As Google helps more searchers find what they’re looking for, Google is rewarded with repeat loyalty, and you’re rewarded with a new visitor to your website or store. Google’s search results become a self-fulfilling prophecy.
Local SEO should always be a core part of your marketing strategy, if it isn’t already.
Editors' Picks
Sponsored by
Ultimately, what you do with Google My Business is up to you. It truly is the one area where the more time and effort you put into it, the more your jewelry business will get out of it.
When creating your digital marketing plan remember that if you’re not seen online, then you simply don’t exist, especially to younger customers who have never set foot inside a jewelry store.
With so many benefits of a Google My Business profile, what are you waiting for? Start now.
It’s best to begin with a simple profile and grow from there. Don’t get caught up with making it perfect. It’s more important to create a digital presence in Google first to get ranked and be seen.
When you start getting new leads and sales coming in, it will encourage you to do more. Remember, success is the best motivator of all.
More on Columnists
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
