SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says TrendsDec 10, 2021
Here Is Pantone’s New Color of the Year
When the color institute couldn’t find the perfect shade for 2022, it created a new one.
Pantone’s 2022 Color of the Year is “Very Peri,” a periwinkle blue hue with violet-red undertones.
Carlstadt, N.J.—The Pantone Color Institute has a treasure trove of hues to choose from when selecting its annual Color of the Year.
This year, though, it created a new color from scratch, a first for the company since it began the Color of the Year program in 1999.
The Color of the Year for 2022 is “Very Peri,” a periwinkle blue hue with violet-red undertones.
“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” said Pantone in a press release about its selection.
Color experts at Pantone pick the Color of the Year, looking to everything from entertainment and films to art collections and travel destinations for inspiration.
“For our team involved in the selection, it’s not an arbitrary decision where we decide the color by gazing at a crystal ball, hoping that inspiration hits. And in fact, it’s quite the contrary,” said Laurie Pressman, vice president of Pantone, during a media call Thursday.
“This is a process that goes on all year long and entails thoughtful consideration and trend analysis. It’s a culmination of all the macrolevel trend forecasting and research that our team involved with the Pantone Color Institute conducts year-round that informs the selection.”
The color reflects the innovation and transformation taking place, said Pressman.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” she said.
Very Peri evokes confidence and curiosity, said Pantone, bolstering a creative spirit as the new year approaches.
Related stories will be right here …
This year, though, it created a new color from scratch, a first for the company since it began the Color of the Year program in 1999.
The Color of the Year for 2022 is “Very Peri,” a periwinkle blue hue with violet-red undertones.
“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” said Pantone in a press release about its selection.
Color experts at Pantone pick the Color of the Year, looking to everything from entertainment and films to art collections and travel destinations for inspiration.
“For our team involved in the selection, it’s not an arbitrary decision where we decide the color by gazing at a crystal ball, hoping that inspiration hits. And in fact, it’s quite the contrary,” said Laurie Pressman, vice president of Pantone, during a media call Thursday.
“This is a process that goes on all year long and entails thoughtful consideration and trend analysis. It’s a culmination of all the macrolevel trend forecasting and research that our team involved with the Pantone Color Institute conducts year-round that informs the selection.”
The color reflects the innovation and transformation taking place, said Pressman.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” she said.
Very Peri evokes confidence and curiosity, said Pantone, bolstering a creative spirit as the new year approaches.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Pantone Executive Director Leatrice Eiseman.
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
This Omi Privé platinum ring featuring a 4.81-carat oval-shaped purple sapphire accented by oval Paraíba-type tourmalines and round diamonds, fits Pantone’s Color of the Year.
“Very Peri” evokes “a spritely, joyous attitude,” said Pantone.
Pantone described the color as “a symbol of the global zeitgeist of the moment and the transition we are going through.”
The pandemic has hastened the merging of people’s physical and digital lives, said Pantone, highlighting the rise of the artistic community in the digital space.
The new color showcases the meshing of modern life and how digital trends are coming to fruition in the physical world and vice versa.
Pantone highlighted how its new shade could lend itself to apparel and fashion accessories, noting how the color takes on different looks depending on how it’s applied, the material used, and the finishes and textures of a piece.
To make it official, the color will be added to the Pantone Fashion, Home + Interiors Color System, which is a widely used color standards system for fashion, textile, home, and interior design.
Branching out into the digital space, the company has teamed up with Microsoft to bring the color to its products, creating custom Teams backgrounds, Windows wallpapers, a new Edge theme, and a PowerPoint template.
Pantone also partnered with Artechhouse NYC, an art space located in a 100-year-old boiler room beneath Chelsea Market, using the space as the official backdrop of its Color of the Year announcement.
The art space will hold an exhibition, open to the public, about the color in 2022.
The company also collaborated with blockchain network Tezos and Paris-based artist Polygon1993 to bring the color to the digital art world.
Polygon1993 will use the color in artwork, available through a collection of NFTs, or non-fungible tokens, on the Tezos blockchain.
For more information on the Pantone Color of the Year for 2022, visit Pantone’s website.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
