IndependentsNov 12, 2021
This Jewelry Store Chain Is Now Employee-Owned MajorsNov 17, 2021
Evan Yurman Is Now President at David Yurman
He replaces Carol Pennelli, who is leaving the brand after two decades.
The son of David Yurman co-founders David and Sybil Yurman, Evan Yurman is now company president.
New York—David Yurman has announced changes at the top.
Brand veteran Carol Pennelli is stepping down from her role as president and chief commercial officer.
Pennelli has been with David Yurman for 20 years. She helped navigate the company’s growth, with David Yurman stores and concessions expanding to 50 across the United States and the world.
In a press release, founder David Yurman said: “Carol has been a trailblazer on so many fronts, and her focus on commercial excellence and building an immersive luxury experience has left an indelible mark on our company culture.”
Evan Yurman will take over as president. The 39-year-old has worked for his family’s business since 2002, most recently acting as chief creative officer.
In this role, he headed the men’s, wedding, high and fine jewelry categories. He’ll continue these duties as president, but also manage commercial oversight and strategic growth.
Husband-and-wife team David and Sybil Yurman will remain in their roles, with David lead designer and Sybil chief brand officer.
They said: “Evan has been working with us for the last 20 years and we are pleased to have him step into the role of president and lead the company.”
The company is on the hunt for a new chief operating officer to work in partnership with Evan on evolving brand infrastructure and implement business objectives and strategy.
Pennelli will assist the company as it transitions to new leadership.
Related stories will be right here …
Brand veteran Carol Pennelli is stepping down from her role as president and chief commercial officer.
Pennelli has been with David Yurman for 20 years. She helped navigate the company’s growth, with David Yurman stores and concessions expanding to 50 across the United States and the world.
In a press release, founder David Yurman said: “Carol has been a trailblazer on so many fronts, and her focus on commercial excellence and building an immersive luxury experience has left an indelible mark on our company culture.”
Evan Yurman will take over as president. The 39-year-old has worked for his family’s business since 2002, most recently acting as chief creative officer.
In this role, he headed the men’s, wedding, high and fine jewelry categories. He’ll continue these duties as president, but also manage commercial oversight and strategic growth.
Husband-and-wife team David and Sybil Yurman will remain in their roles, with David lead designer and Sybil chief brand officer.
They said: “Evan has been working with us for the last 20 years and we are pleased to have him step into the role of president and lead the company.”
The company is on the hunt for a new chief operating officer to work in partnership with Evan on evolving brand infrastructure and implement business objectives and strategy.
Pennelli will assist the company as it transitions to new leadership.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
