IndependentsMar 10, 2021
Frederick Goldman Appoints VP, Digital MerchandisingMajorsNov 10, 2021
Frederick Goldman to Offer Custom Bridal Jewelry
Its new TruCustom service offers different levels of customization for engagement rings, anniversary bands, and more.
TruCustom is Frederick Goldman’s new custom design service.
Secaucus, N.J.—Jewelry manufacturer Frederick Goldman is expanding into custom design services.
The company launched TruCustom, a one-stop online service for designing engagement rings, stackable rings, and anniversary bands.
“With over 70 years of design and manufacturing expertise, TruCustom is a natural extension of the company’s robust bridal category offerings and will help retailers meet the constantly shifting demands of today’s modern bridal consumer with solutions that prioritize convenience, ease of use, and a meticulously executed final product,” said the company in a press release about the service.
There are three levels of custom design, depending upon what the customer is looking to create.
The first level lets a customer change a few things about an existing Frederick Goldman style, like changing the center stone.
The second level lets customers adjust an existing style even more, like adjusting the melee size or quantity, redesigning the band or setting, or mixing designs from two or more rings.
The third level allows customers to build a ring from scratch, which the company describes as its version of bespoke jewelry.
Customers can provide sketches, inspiration images, or “even a drawing on the back of a napkin,” said the company.
Retailers can submit TruCustom orders on Frederick Goldman’s new business-to-business site, which is available 24/7.
A dedicated “TruCustom Concierge” team member is assigned to the project and will be the retailer’s only point of contact, simplifying the ordering process.
Retailers will then receive high-quality, multi-view CAD images of the ring design and a price quote within 48 hours of submitting the order.
When the customer approves the design, production starts. The retailer should receive the ring within 2 weeks.
“We are constantly listening to our retailers and analyzing market trends and the message is clear: today’s bridal consumer wants the ability to customize their jewelry in some way. ‘Custom’ means different things to different customers and TruCustom covers every possible scenario a retailer might encounter,” said Frederick Goldman CEO Jonathan Goldman.
For more information about TruCustom, contact Natalie Engravido at nengravido@fgoldman.com.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
