Recorded WebinarsAug 20, 2021
Watch: What to Know About Jewelry RentalsMajorsNov 08, 2021
Rocksbox Expands Gender Fluid Jewelry Offerings
The jewelry rental company joins a growing list of businesses moving away from traditional gender labels.
Rocksbox, the jewelry subscription platform recently acquired by Signet Jewelers, has added to its gender fluid jewelry offerings.
San Francisco—Jewelry subscription platform Rocksbox is expanding its collection of gender fluid jewelry.
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
Rebl’s “Sloan” signet ring with green jasper in stainless steel, ion-plated with 18-karat gold ($42)
A 14-karat gold-plated-over-bronze open rectangle slider bracelet by designer Sophie Harper, set with small crystal pavé ($46)
Slate’s “Hendrix” ear cuff is a mix of gold and silver over brass ($34)
The “Sonoma” pack of sterling silver-plated huggie hoops by Rudiment includes both black and white crystal pavé ($63).
A pair of 14-karat gold-plated bronze “Cala” studs by Rudiment
Rebl’s “Harlow” chain drop earrings are 18-karat gold ion-plated over stainless steel ($48).
Rebl’s “Storm” twisted chain bracelet in 18-karat gold ion-plated over stainless steel ($38)
Slate’s “Delaney” necklace in gold over brass with crystal pavé, designed for a layered look ($55)
It also touts that its jewelry is “waterproof,” meaning it won’t tarnish if customers wear it in the shower or add it to their beach ensemble.
The collection incorporates several on-trend styles, including links, chains, and mixed metals.
"At Rocksbox, we believe that jewelry is a celebration of individuality and self-love that doesn’t need a special occasion and definitely has no gender," said Gina Gorman, vice president of marketing at Rocksbox.
"Our rental model delivers access to a wide collection of pieces to celebrate everyone’s unique style - we see it in the ways our members share their Rocksbox style every day. We’re excited to continue to expand our assortment and sizing options to deliver on our mission to bring the joy of jewelry to everyone."
Rocksbox recently expanded to demi-fine jewelry, which it defines as 18-karat gold-plated over sterling silver jewelry.
It has also expanded its sizing options, with rings now available up to a size 12.
Other brands Rocksbox offers—like Slate, Sophie Harper, and Rudiment—also offer gender fluid styles.
Launched in 2012 by CEO Meghan Rose, San Francisco-based Rocksbox allows subscribers to rent different pieces of jewelry every month for $21 per month and either swap out their picks for something new the following month or buy the pieces.
Signet Jewelers acquired the company in April for an undisclosed amount.
Editor's Note: This story has been updated to include a quote from Rocksbox's Gina Gorman and an updated description of its demi-fine jewelry.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
