MajorsJul 27, 2021
ASA Elects New International PresidentGradingOct 21, 2021
Via YouTube, ASA Advises Consumers to Visit Accredited Appraisers
In a new video posted to the popular site, ASA appraisers tout the importance of hiring a qualified expert.
The American Society of Appraisers created a YouTube video to educate consumers about consulting with qualified appraisal experts.
Reston, Va.—The American Society of Appraisers is reminding consumers of the importance of hiring accredited appraisers in a new video.
Posted on its YouTube channel, the three-minute video features testimony by four ASA members who hold the title of accredited senior appraiser: Claire A. Peña, Kennon E. Young, Theresa Brossmer, and Thom Underwood.
In the video, titled “When Value Matters,” the appraisers delve into how qualified gem and jewelry appraisers determine valuations and ASA’s standards and ethics.
“Hiring a qualified expert is critical. Accurate and unbiased value conclusions are paramount and provide consumers with a necessary and deserved peace of mind,” Mark T. Cartwright, past chair of ASA’s Gems & Jewelry Discipline Committee, said in a press release about the campaign.
(Cartwright joined National Jeweler as a webinar guest in June to discuss the ins and outs of jewelry appraisals.)
The video also includes information on how consumers can locate and connect with appraisers through ASA’s “Find an Appraiser” online search tool.
“Protecting and fostering the public trust of our members and the appraisal profession is fundamental to our society’s mission,” said ASA CEO Johnnie White.
For more information about ASA, visit the society’s website or call 1-800-272-8258.
Posted on its YouTube channel, the three-minute video features testimony by four ASA members who hold the title of accredited senior appraiser: Claire A. Peña, Kennon E. Young, Theresa Brossmer, and Thom Underwood.
In the video, titled “When Value Matters,” the appraisers delve into how qualified gem and jewelry appraisers determine valuations and ASA’s standards and ethics.
“Hiring a qualified expert is critical. Accurate and unbiased value conclusions are paramount and provide consumers with a necessary and deserved peace of mind,” Mark T. Cartwright, past chair of ASA’s Gems & Jewelry Discipline Committee, said in a press release about the campaign.
(Cartwright joined National Jeweler as a webinar guest in June to discuss the ins and outs of jewelry appraisals.)
The video also includes information on how consumers can locate and connect with appraisers through ASA’s “Find an Appraiser” online search tool.
“Protecting and fostering the public trust of our members and the appraisal profession is fundamental to our society’s mission,” said ASA CEO Johnnie White.
For more information about ASA, visit the society’s website or call 1-800-272-8258.
Editors' Picks
Sponsored by
More on Grading
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
