IndependentsAug 10, 2021
Shetler Expands Amid Acquisition of Medlars Jewel Masters TechnologyAug 26, 2021
Jacmel Acquires The Boho Boutique Amid Digital Push
The jewelry distributor is looking to expand its digital presence.
The "Let Them Flow" earrings in black ($16.95) are a best seller for The Boho Boutique, an e-commerce brand just acquired by jewelry distributor Jacmel.
New York—Jacmel NYC has scooped up e-commerce brand The Boho Boutique as the jewelry distributor looks to expand its digital presence.
The price of the acquisition was not made public.
Launched in December 2016, The Boho Boutique sells fashion jewelry, with most pieces priced under the $50 mark.
Jacmel CEO Jack Rahmey called the acquisition “an important strategic step” for bolstering the company’s digital presence.
“We feel it is a great time to diversify into the direct-to-consumer market digitally, and a brand with a solid footprint online means we can hit the ground running,” Rahmey said in a press release about the acquisition.
Saul Owide, founder of The Boho Boutique, said, “With hundreds of thousands of customers worldwide, The Boho Boutique is well positioned to prove a shrewd investment for Jacmel. Consumer appetite remains very strong for jewelry, particularly at the more affordable end of the market, and I’m confident Jacmel will continue to grow Boho exponentially using their experience and existing infrastructure available to them and wish them nothing but success.”
Owide will move on to work on new projects with Rachel Bloom NYC, a new smart bag concept set to launch this fall.
He will remain at the helm of his digital agency The Ads Man, which works with small and medium-sized e-commerce brands on website development, digital marketing, and more.
Related stories will be right here …
The price of the acquisition was not made public.
Launched in December 2016, The Boho Boutique sells fashion jewelry, with most pieces priced under the $50 mark.
Jacmel CEO Jack Rahmey called the acquisition “an important strategic step” for bolstering the company’s digital presence.
“We feel it is a great time to diversify into the direct-to-consumer market digitally, and a brand with a solid footprint online means we can hit the ground running,” Rahmey said in a press release about the acquisition.
Saul Owide, founder of The Boho Boutique, said, “With hundreds of thousands of customers worldwide, The Boho Boutique is well positioned to prove a shrewd investment for Jacmel. Consumer appetite remains very strong for jewelry, particularly at the more affordable end of the market, and I’m confident Jacmel will continue to grow Boho exponentially using their experience and existing infrastructure available to them and wish them nothing but success.”
Owide will move on to work on new projects with Rachel Bloom NYC, a new smart bag concept set to launch this fall.
He will remain at the helm of his digital agency The Ads Man, which works with small and medium-sized e-commerce brands on website development, digital marketing, and more.
Editors' Picks
Sponsored by
More on Technology
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
