The Diamond Producers Association announced this week that it will be working with advertising agency Mother New York to figure out how to make diamonds appealing to the younger generation.
Search
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
The colored gemstone miner’s ruby production decreased 83 percent in the first quarter as it focused on areas of higher quality alluvial resources at the Montepuez mine.
Whether retailers choose to discount or not, it is vitally important that they have integrity in their pricing, columnist Peter Smith writes.
Kay Jewelers, Piercing Pagoda and the new “Ever Us” collection of two-stone rings were the top performers while sales slowed for Zale and Jared.
De Beers and its diamond brand Forevermark have launched their call-to-action advertising campaign that is designed to increase consumer demand for diamonds across the board this holiday season.

After years of discussion and collaboration with its members and stakeholders and the colored stone industry, the Responsible Jewellery Council said it will review its certification scope to include colored gemstones.

The Diamond Empowerment Fund has named two more honorees it will recognize at its “Diamonds Do Good” gala scheduled to take place in Las Vegas this June.

Citizen has unveiled what it’s billing as the world’s thinnest light-powered watch as it marks the 40th anniversary of its Eco-Drive technology.

The Italian brand best known for its wrist-wrapping snakes continues to make its mark in the world of serious watchmaking with the introduction of the Octo Finissimo Minute Repeater.

The introduction comes as the Japanese company makes a push to emphasize its higher-end timepieces, particularly in the U.S. market.

Tissot’s NBA watches, Breitling’s ultra-light 50 mm Avenger and Waltham Watches celebrity style on social media were among the highlights our editor spotted during her first day on the show floor.
Likeable Local’s Beth Henderson shares a handful of hacks jewelers can use to combat, and even prevent, the negative comments left on their social media sites.
The large diamond finds continue, with mining company Petra Diamonds recovering a 23.16-carat pink and Lucara coming up big again with an 813-carat white diamond.
Two companies are paying $7.2 million to buy the Kimberley Mines, a site where diamond production has been taking place since the 1870s.
The huge rough diamond, which was discovered last month at a mine in Botswana, still is in the process of being evaluated.
True North Gems has initiated mining operations at the Aappaluttoq ruby and pink sapphire open-pit mine in southwestern Greenland.
The layoffs include more than 1,500 jobs at De Beers as the company scales back diamond production for 2016.

Russian diamond miner Alrosa saw diamond sales increase in 2014 but was stung by the sharp depreciation of the ruble.

New technology is on display alongside one very old tradition, watch-making, at Baselworld 2016, which kicked off Thursday in Switzerland.

Here are the top five stories published on NationalJeweler.com for the week of March 6 to 12, according to Google Analytics.
MJSA is calling for submissions to its 2016 Vision Awards, which recognize outstanding talent in jewelry design.
Morrison, the Diamond Producers Association’s managing director of marketing, will exit the organization in May to “pursue another professional opportunity.”

A trio of consumers took center stage Thursday afternoon at the WJA In the Know conference, answering questions about lab-grown diamonds and where, when, why and how they shop for jewelry.

An article published in The Washington Post this week about how bars are dealing with the deluge of requests to charge patrons’ smartphones brings up the larger question of, when is it OK to say “no” to a customer?














