Majors

Adwar Suing 2 Companies for Copyright Infringement

MajorsNov 13, 2017

Adwar Suing 2 Companies for Copyright Infringement

The casting company alleges that Star Gems and Mercury Ring/Interjewel USA knocked off a few of its designs.

20171113_Adwar-SG-2.jpg
Adwar Casting is suing Star Gems for allegedly knocking off two of its copyrighted designs, one of which is seen here at left.

Rockville Centre, N.Y.--Adwar Casting has filed two lawsuits in the state of New York against companies it alleges are knocking off its designs.

The first was filed in U.S. District Court for the Eastern District of New York on Oct. 27 against Norcross, Georgia-based Star Gems, a wholesale manufacturer and seller of jewelry products, and its president and CEO, Anish Desai.

The lawsuit alleges that, in or around July of this year, Star Gems used two of Adwar’s copyrighted pieces of artwork without permission--one a picture of a ring and the other of a pendant--and began marketing and selling jewelry using them.

Keith Adwar, the company’s chief financial officer, said they saw posts online in which Desai was using Adwar’s image and offering to make their product without permission.

He said they talked to Desai and asked him to stop, but, as noted in the lawsuit, “despite having knowledge of its wrongful activities,” Star Gems continues to market and sell products using artwork similar or the same as Adwar’s own.


This ring is a copyrighted design from Adwar Casting, and is one of two designs the company alleges Georgia-based Star Gems knocked off.
In a statement to National Jeweler sent via email, Desai said: “When you look at the exhibits attached to the complaint, they consist of two social media posts and do not show any evidence of any infringement of manufacturing done by Star Gems. Our attorney has already send out a response to this baseless claim.”

But Adwar maintained that because the two designs are copyrighted, it is still not legal to take images of them and offer to make the designs.

“It’s important for people to learn that with the new technology we have, customers cannot just take a picture of yours and say, ‘I can make this,’” he said.

Adwar Casting filed the second lawsuit in the same court on Nov. 1 against Interjewel USA and its President Sanjay Kothari, as well as Mercury Ring and its CEO, Phyllis Bergman.

Mercury Ring is a division of Interjewel USA, which falls under India-based Interjewel. The companies sell their jewelry products through their websites, as well as through retailers.

In the lawsuit, Adwar Casting alleges that around 2016/2017, Interjewel USA and Mercury Ring took one of its designs, which is copyrighted, and started marketing and selling jewelry products using said design.


This is the copyright-protected

style that Adwar alleges was knocked off by Mercury Ring/Interjewel.
Keith Adwar said they approached Bergman about what they believed the company was doing, and also asked for the models and molds back of the design the companies allegedly had knocked off, offering to let it drop after that.

But, the lawsuit alleges that, “despite having knowledge of its wrongful activities,” Mercury Ring and Interjewel USA continued to market and sell products with artwork that is similar to or the same as Adwar’s artwork.

Adwar also alleges in the suit that the companies have infringed other works from the company, citing one instance in which they advised their employees via an internal document to “knock off all Adwar pieces that are ordered.”

Neither Mercury Ring nor Interjewel USA responded to requests for comment by press time.

Adwar Casting is seeking damages in both lawsuits because, it said, it has lost income and continues to do so because of these activities.

In addition to asking for a judgment permanently enjoining the previously mentioned activities, in each case it also is asking for damages paid of three times the profits made through the allegedly infringing pieces, as well as three times the amount of actual damages incurred by the infringing or the maximum amount of statutory damages that resulted, attorney and lawsuit costs, and other payment as the court deems proper.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Hill & Co. logo
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is Out

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy