PodcastsJan 12, 2026
The latest poscasttest
MajorsSep 07, 2017
LovePendants Starts Customizing, Donates to Harvey Relief
The company is now making pendants to reflect a retailer’s specific market and will be donating a portion of custom pendant sales to hurricane relief efforts in Houston.
LovePendants said it’s donating half of the money made from the sale of its new, custom Lone Star State pendants to the Hurricane Harvey Relief Fund, which was created by Houston Mayor Sylvester Turner and County Judge Ed Emmett to help citizens of the city impacted by the historic flooding.
New York--LovePendants has started a charm customization program, and is launching it with a charitable twist.
The New York-based company said Tuesday that it is now designing and producing engraved Swarovski crystal charms with enameled symbols that are made to order so they can be specific to an individual retailer’s market, like a seashell for a retailer near the beach or the outline of a specific state.
All charms have the brand’s patent-pending parallel mirror symmetry cut.
They come set in a gold-plated silver frame and retail for $76, regardless of the color of the Swarovski crystal or the size of the engraving.
The custom charms take longer than the five to seven days it takes LovePendants to make its standard charms; delivery is three to four weeks for the initial order.
To launch the service, LovePendants has a charm with the enameled outline of the State of Texas, and said that 50 percent of all sales of this pendant will be donated to the Hurricane Harvey Relief Fund, which is housed at the Greater Houston Community Foundation, a 501 (c)(3) nonprofit.
Some example of jewelers who already have ordered custom charms are Tom Laurrie, manager of Firth Jewelers in Niagara Falls, New York, which had a charm made depicting the town’s famous water falls, and Park Place Jewelers in Ocean City, Maryland.
To mark the start of its custom charm service, LovePendants is waiving all e-commerce set-up fees for its affiliate program through Nov. 30.
For more information, call Robert Leser at 800-223-1232 or email robert@lovependants.com.
Editor's note: This story was updated post-publication to correct the name of the owners of Park Place Jewelers in Ocean City, Maryland. Jill Ferrante owns the store with her husband, Todd.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
