Pippa Small to Open Shop-in-Shop at ABC Carpet & Home

New York--Longtime British jewelry designer Pippa Small is known for her global outlook, and now she has her sights set on the Big Apple.

With existing standalone stores in London and Los Angeles, Small is making a home for her namesake brand in New York City via a shop-in-shop at home and jewelry retailer ABC Carpet & Home.

“We began to speak about being stocked in ABC, but it occurred to me that it would be more interesting to have a ‘shop-in-shop’ and to be able to create our own identity and express who we are,” explained Small of the partnership. “We could tell our story by creating a serene little enclave where we have the displays we want and someone who can tell the many tales of the different jewellery collections.”

Founded more than 20 years ago, Small’s designs focus on highlighting natural stone shapes that haven’t been cut or polished. “We lean toward an amulet or talismanic feel, inspired by ancient, tribal and natural forms,” she said.
Small’s aesthetic is organic and earthy. She’s stocked at boutiques like Twist, Broken English and The Clay Pot, to name a few stateside locations.

Still, the designer felt the absence of a permanent footing in New York.

“New York felt like the missing link,” Small said. “I hope it will enable us to have more of a U.S. presence, both for press and growth.”

Small observed a cohesiveness between her brand identity and that of ABC Carpet & Home.

“ABC has a non-Western outlook--their beautiful treasures, from the most exquisite carpets to paintings, clothes and textiles--(and) a great deal of what they carry has a philanthropic, organic or natural approach, which is refreshing and fits with our ethos,” she said.

“We are deeply inspired by Pippa Small’s commitment to the DNA design intelligence of artisan communities," said ABC Carpet & Home Chief Operating and Merchandising Officer Amy Chender. "Her work is a beautiful addition to our curated collection, serving as a platform for handmade jewelry, designed and crafted globally and locally.”

Much of Small’s line is produced in conjunction with indigenous and traditional craftspeople worldwide. The designer has worked on projects with the Kuna Indians of Panama, the Batwa of Rwanda, the San Bushmen of Botswana, urban slum inhabitants in Kenya, Afghan artists and Aymara goldsmiths in Bolivia.

“We firmly believe in supporting craftspeople around the world,” Small said. “I think to be