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IGI Launches Consumer-Facing Ad Campaign
In an effort to increase consumer awareness and confidence in the industry, the International Gemological Institute North America is rolling out a television commercial in targeted markets across the country through June.
New York--In an effort to increase consumer awareness and confidence in the diamond and fine jewelry industry, the International Gemological Institute North America has launched a TV advertising campaign airing in targeted markets nationwide.
The campaign focuses on educating consumers on the importance of independent grading and evaluation of diamonds, which will help give them peace of mind and encourage them to buy fine gemstone jewelry, the institute said.
The commercial will run on Fox News, MSNBC, CNBC, CNN, HLN and Time Warner Cable NY1 News through early June, across markets within Arkansas, Massachusetts, New York, Ohio, Oregon, Texas, Washington and Wisconsin.
“The advertising campaign positions IGI as a brand that consumers can trust when making a jewelry purchase,” IGI President Jerry Ehrenwald said. “IGI assurance builds confidence among consumers, and credibility among retailers who offer IGI reports.”
He also said that they will “continue to consider similar campaigns and other consumer-focused initiatives in the future.”
IGI is the world’s largest independent gemological laboratory and a certified member of the Responsible Jewellery Council.
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