PodcastsJan 12, 2026
The latest poscasttest
TrendsOct 02, 2019
Platinum Born Launches Collection Curated by Hollywood Stylist
“Micaela Selects” highlights 16 platinum pieces launched with brand ambassador Micaela Erlanger.
An image from Platinum Born’s “Micaela Selects” campaign shows key elements of the collection—diamond-cut platinum beads featured in necklaces and earrings.
New York—Platinum Born has launched a collection curated by Hollywood stylist Micaela Erlanger.
Called “Micaela Selects,” the 16-piece assortment features necklaces, earrings and a bracelet all rendered in platinum. The collection doesn’t feature any diamonds and is sparse on gemstones (a few pieces feature pearls) leaving the focus solely on the metal.
Much of the collection features diamond-cut platinum beads that adorn various versions of drop earrings, single- or double-strand necklaces meant to be worn alone or layered for greater affect, and tassel-style earrings and necklaces.
The collection’s most beguiling pieces, however, are the woven platinum necklace and bracelet, both a testament to the great amount of craftsmanship required to assemble them. Each is available in multiple sizes.
Priced from $700 to $7,000, the collection is available now through the end of the year at Platinum Born retailers across the United States, as well as on PlatinumBorn.com.
Launched in 2017, Platinum Born is exclusively distributed by Suna Bros., which announced the appointment of Erlanger as the brand’s first ambassador in the summer.
Erlanger has been responsible for the red carpet looks of many Hollywood heavyweights, including Lupita Nyong’o, Michelle Dockery, Meryl Streep, Jared Leto, Common, and Jennifer Hudson.
Suna Bros. President Aron Suna said in a press release, “To have someone with Micaela’s eye and sense of style curate a collection propels the importance of these pieces to another level.”
To help Platinum Born retailers launch the collection, Suna Bros. is offering them a 10 percent refund based on total calendar year purchases to go toward local and regional marketing.
Platinum Born is also sharing the ‘Micaela Selects’ accompanying ad campaign, launched across print, digital and social channels, with its retailers.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
