Sourcing

Check Out the ‘Gems for Amazonia’ Benefit Sale

SourcingAug 29, 2019

Check Out the ‘Gems for Amazonia’ Benefit Sale

Diamondoodles’ Hannah Becker and Noelle Habib Gems are selling Brazilian colored stones to raise money for Amazon Watch.

20190829_Amazon-Watermelon-Tourmaline.jpg
This 5.53-carat emerald-cut watermelon tourmaline is priced at $691.25 in the Gems for Amazonia benefit, which raises funds for Amazon Watch, an organization dedicated to protecting the Amazon rainforest and its indigenous people.

New York—Fires have been burning through the largest tract of tropical rainforest on Earth, the Amazon, over the past few weeks, leaving many to wonder how they can get involved or help.

For one member of the industry, the answer has come in the form of colored gems.

When news of the fires came out, Diamondoodles’ Hannah Becker said she was devasted, telling National Jeweler via email that as she learned more about the scale of the Amazon’s impact and the issues it faces, she was overwhelmed and at a loss as to how she could effect change in any small way.

“Over the next few days, the fires stuck with me in the back of mind,” Becker said. “I kept thinking that Instagram posts and donation buttons in my [Instagram] Stories didn’t feel like enough effort on my part when compared to the ongoing needs of the indigenous people of the Amazon and the health of the world at large.

“Somewhere in this process it struck me that the gemstone industry is in a unique position to advocate for the natural resources of Brazil, since many of our inventories include Brazilian gem materials.”

So she decided to hold a sale of Brazilian gemstones to raise money.


Knowing she couldn’t take on the project alone, Becker’s first call was to second-generation gemstone dealer Noelle Habib.

Habib currently has her own business, Noelle Habib Gems, but spent the past decade working for her family’s gem company, Kaiser Gems.

Cesar Abi-Habib, Noelle’s father and founder of Kaiser Gems, found his way into the gemstone world through his cousin in Brazil and built a business specializing in stones sourced from the country.

It was this connection to Brazil, as well as her interest in ethical sourcing and mitigating the industry’s environmental impact, that made Noelle Habib the perfect partner for the sale, Becker said.

“It feels particularly impactful to me that we can highlight the beauty of Brazil’s natural gemstones to raise money to protect the beauty of its other gem, the Amazon.”

Fifty percent of proceeds from the sale will be donated to Amazon Watch, an organization dedicated to protecting the rainforest and its indigenous people.

“We are particularly interested in donating to an organization that benefits the indigenous people of the Amazon, as they are on the front lines of fighting the fires in this region,” Becker said.


A 2.27-carat
shield-cut rhodonite selling for $567.50 in the “Gems for Amazonia” sale

The gems will be sold on the Diamondoodles Etsy page through 12 a.m. EST on Sept. 10.

The sale currently includes a 1.19-carat pear-shaped imperial topaz, a 2.68-carat barrel-cut rhodonite, a 30.98-carat oval amethyst and a 5.53-carat emerald-cut watermelon tourmaline, among others.

Becker said she and Habib will continue to add new stones from their inventories over the next two days.

Due to the quick turnaround and time constraints, the sale only will include gems from Becker and Habib, but Becker said she would be interested in coordinating a similar project in the future featuring merchandise from a broader range of gem dealers and designers.

She also told National Jeweler she hopes the goodwill intended from the sale trickles down into the jewelry created using the gemstones.

“I would love to see the designs that the stones inspire and hope that they continue to make a positive impact after I ship them off to their new homes.”
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Hill & Co. logo
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is Out

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy