Meet the Showroom Bringing Cool Jewelry Brands Stateside

Whenever an international fine jewelry brand with a unique point of view dips its toes in the American market there’s a good chance they’ve entered my purview via Rainbowwave.

Maria Lemos founded the fashion, accessories and jewelry sales showroom in London back in 2002.

Today it boasts a second office in New York City and, in addition to its staff of 45 sales professionals, a public relations and operations team. 

The delightfully named company has been my introduction to brands like Venyx, Raphaele Canot and Yannis Sergakis.

Currently, the showroom represents 15 fine jewelers, including Nina Runsdorf, Ileana Makri, Nikolle Radi and Bibi van der Velden, as well as Canot and Sergakis.

A recent trip to the New York showroom introduced me to a whole new set of creatives I’d never heard of as well as a few brands planted firmly in my list of favorites like one of its few Americans, the Los Angeles-based Lizzie Mandler.

“We do not have a definitive selection criteria when it comes to style. However, one thing that we always look for is originality and craftsmanship,” Rainbowwave Jewelry Director Darren Hildrow explained of the company’s impressive cadre of designers.

“It is a joy to see designers who are brave enough to push the boundaries of design; too many fall into the trap of commerciality. Commerciality will make any designer money in the short term but will likely only lasts a couple of seasons. Originality, although a struggle in the beginning, will last a lifetime.”

Below is a highlight reel of non-commercial and boundary-pushing works I saw from designers new and established.

German designer Gisa Golpira launched Golpira as an ode to her childhood in South America, where her mother dug for gold. Golpira decided to honor gold’s natural nugget shape by incorporating the raw material into pendants, earrings and rings, sometimes accented with diamonds.

British jewelry veteran Pippa Small takes philanthropy to an unheard-of level with her Turquoise Mountain line, crafted by artisans she works with in depressed locations like Afghanistan.

Her namesake fine line is as entrancing as ever. Coiled rings and bracelets have a tribal quality that lends themselves well to her simple style, in which the materials do most of the talking, like these rubies.

Ileana Makri continues to expand on some of her favorite signatures, like an evil eye or baguette diamonds, which accent luxurious new