test
Avengers-Inspired Jewelry Is a Thing Now
And a legitimate thing at that, with pieces paying tribute to the film created by none other than Irene Neuwirth.
If you’re not a fan of the ever more ubiquitous superhero film (guilty as charged), you might still be impressed with the latest blockbuster’s jewelry connection.
Not one, but two stars—Brie Larson and Scarlett Johansson—of the latest Avengers film, Avengers: Endgame, showed up to the premiere held earlier this week in Los Angeles sporting custom fine jewelry inspired by the film.
Apparently, and you’re clearly not consulting an expert, part of the film franchise’s storyline revolves around six stones called the “Infinity Gauntlet,” worn by villain Thanos.
According to Entertainment Tonight, Larson’s stylist Samantha McMillen thought that the ingénue should rock a real-life version at the world premiere, and commissioned none other than Irene Neuwirth to make it happen.
In her Instagram stories, Neuwirth revealed she received the request while on an African safari (because as we like to say at National Jeweler, jewelry never sleeps) but that didn’t stop her from immediately sketching out some designs.
The result was a very superhero-like cuff and five rings, worn one on each finger. Each yellow gold piece featured a juicy, colored gemstone.
And by some cosmic coincidence, Colin Jost, the Saturday Night Live actor and comedian who happens to be ScarJo’s boyfriend, also commissioned an Infinity Gaunlet-inspired set of jewelry for her, which she ended up wearing to the premiere.
View this post on InstagramA post shared by soniaboyajian (@soniaboyajian) on Apr 23, 2019 at 8:20am PDT
Johansson’s designs, comprised of a hand chain connected to four rings, as well as a separate thumb ring, were by Sonia Boyajian, according to the designer’s Instagram.
So, who wore it better? And should the male actors’ stylists take note of this red carpet creativity at the next Marvel Cinematic Universe premiere (and next, and next)?
Let me know in the comments.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.









































