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Forevermark Expands Into 3 More Markets
The De Beers diamond brand has launched in Thailand, Hungary and South Korea, making it available in more than 1,700 outlets across 38 total markets.
Forevermark’s launch into Thailand kicked off with an exhibition at one of Bangkok’s largest department stores, Siam Paragon.
London--The De Beers Group announced that its Forevermark diamond brand has expanded its international footprint by opening in three more markets: Thailand, Hungary and South Korea.
The brand launched in Hungary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewelry and loose diamonds. To start, the company has chosen eight independent retailers there to carry Forevermark.
Forevermark said its move into Hungary strengthens its position in Europe, where it also has a presence in Turkey and the United Kingdom.
Meanwhile, the brand’s launch in Thailand started with the opening of an exhibition at Siam Paragon, one of Bangkok’s largest department stores, just ahead of Valentine’s Day. Forevermark will be available in stores across the country as well as at Jubilee, Thailand’s largest diamond retail chain and Forevermark’s new licensing partner.
The brand launched in South Korea with licensee Golden Dew, which is selling the brand in 11 of its stores. Golden Dew started in 1989 as Korea’s first jewelry brand and now is present in more than 70 department stores across the country.
With the addition of Hungary, Thailand and South Korea, Forevermark now is available in more than 1,700 outlets in a total of 38 markets.
“Forevermark has enjoyed remarkable growth since it was established eight years ago,” CEO Stephen Lussier said. “Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”
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