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Here are the top five stories on NationalJeweler.com from Aug. 23 to 29, according to Google Analytics.
Targeting men in the U.S. and China, De Beers’ “Seize the Day” holiday campaign draws on past ads. Pictured here is a mock-up (not final) ad from the campaign, which promotes diamonds generically while incorporating its brand, Forevermark.
New York--Here are the top five stories on NationalJeweler.com from Aug. 23 to 29, according to Google Analytics.
1. What retailers should know about the chip card switch
With the deadline approaching for retailers to switch their credit card readers to accept the new EMV chip cards, National Jeweler spoke with one expert about what jewelers need to do to prepare.
2. De Beers announces holiday ad campaign
Called “Seize the Day,” the marketing campaign will use simple taglines and diamond imagery to urge men to buy diamond jewelry as gifts this holiday season.
3. Bergdorf, Gemfields partner on collection
To celebrate its new jewelry salon opening this fall, the retailer is collaborating with the miner and marketer to create a line of gemstone pieces slated to debut in the space.
4. Building a space to suit millennials
Jeweler Nick Blum knows what the millennials customer wants because he is one, and he’s building a new store to appeal specifically to his own generation.
5. Gemstone Spotlight: Unhada
Setting rare and precious gemstones in 18-karat gold, designer Jocelyn Prestia combines worldly influences from her travels with a touch of whimsy and fantastical elements.
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