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What you might have missed
Here are the top five stories on NationalJeweler.com from June 28 to July 4, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from June 28 to July 4, according to Google Analytics.
1. 8-carat diamond found in Arkansas park
The Crater of Diamonds State Park in Murfreesboro has yielded another impressive piece of rough: an 8.52-carat stone that is among the largest diamonds ever discovered at the park.
2. About Retail: ‘Extreme’ exposure
The owners of Colorado independent Thollot Jewelers reached an audience of millions by agreeing to take part in a reality TV show. Here’s what they learned along the way.
3. Rocks On: Zircon’s got the blues
Once a gemstone that appealed mainly to collectors, zircon’s blue hues have mass market appeal these days.
4. Jeweler says ‘It’s About Time’ for marriage equality
After the Supreme Court’s ruling declaring same-sex marriage legal in all 50 states, Long’s Jewelers quickly crafted a newspaper advertisement showing where it stands on the issue.
5. GemOro debuts Testerossa stone testing instrument
Sy Kessler’s GemOro Superior Instruments division has introduced its latest diamond, white sapphire and moissanite testing instrument, called the Testerossa.
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The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.







































