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Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.
1. About Retail: An American takes on Paris
Pennsylvania retailer Susan Fotos has become the U.S. distributor for “The Paris Bracelet,” a price-point, self-purchase item she hopes will make a splash in this market, à la Alex and Ani.
2. Jeweler moves $57K in inventory with special sale
Steven and Tricia LaBiche, owners of LaBiche Jewelers in Mississippi, gave customers one hour to line up and reserve a chance to shop for inventory with a 60 percent discount.
3. Jeweler lets clients take rings on a test run
Love Affair Diamonds in Gig Harbor, Wash. is trying out a “Try Before You Buy” program, which lets prospective customers wear an engagement ring setting around for a few days before they decide if it’s the one they want.
4. Endless opens its first standalone store
Located in Estonia, the shop is operated in partnership with a distributor, and Endless has indicated that it will launch the same kind of operation in the U.S. in the next 12 to 18 months.
5. Adweek: Shinola’s the ‘coolest brand in America’
After the Detroit-based watch company was featured in a segment on Jimmy Kimmel Live, the magazine explored Shinola’s rise to stardom.
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