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Frederick Goldman’s plans for Scott Kay and the Jewelry Coach’s seven tips on creating customer love proved to be the most popular stories on NationalJeweler.com last week.
New York--Below are the five stories that Google Analytics identified as the most popular on NationalJeweler.com from Feb. 15 to 21.
1. Frederick Goldman has luxurious plans for Scott Kay
Executives at the manufacturing company are planning to propel Scott Kay’s bridal and fashion lines into a more luxury end of the marketplace and are aiming to heighten brand awareness via a new sterling silver line being sold on QVC.
2. Coach’s Corner: Cultivating customer love
Pat Henneberry, the “Jewelry Coach” and vice president of global learning and development at Hearts on Fire, shares seven rules for creating strong, trusting relationships with customers.
3. Valentine’s Day sales as unpredictable as love
National Jeweler spoke with jewelers around the country last week to see what shoppers were buying for Valentine’s Day, with many reporting lower priced items, classic diamond pieces and bracelets for stacking.
4. Richline to acquire Chrysalis line of bracelets
The Berkshire Hathaway-owned manufacturer now owns Chrysalis, a line of stackable bangles adorned with talismans, good luck charms and spiritual symbols that start at around $30 retail.
5. Pandora records best quarter ever in the US
The brand’s revenues in the fourth quarter were aided by sales of rings and its introduction of Disney jewelry, which include bangles and have been “well received” so far.
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