test
What millennials really want
We talked with seven Generation Y shoppers about where, when, why and how they shop for jewelry. Their answers are in our next digital magazine.
New York--Much has been written about the challenges of marketing to the millennial generation, particularly when it comes to jewelry.
Also in the upcoming issue:
--What the jewelry industry is doing to make sure the next generation looks for jobs in jewelry;
--A dozen pieces of holiday-ready diamond jewelry;
--5 questions with … a jewelry designer with a very unusual background; and
--Amanda Gizzi highlights a hot trend in her new feature, Style File.
National Jeweler’s last digital magazine of the year, called The Fourth Quarter, will hit virtual newsstands on Oct. 7.
Want to receive it? Sign up here.
To access past issues, visit the archives.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.







































