PodcastsJan 12, 2026
The latest poscasttest
OtherAug 12, 2016
Rio Grande campaign celebrates jewelers
Running in both print and digital, the advertising campaign focuses on metalsmiths. It won an award earlier this month.
Called “For the Love of Jewelers,” the campaign features the story of national jewelers who transform raw metal into works of art. Included in the campaign are Ronda Coryell of Ronda Coryell Designs; artist, author and jewelry-maker Tim McCreight; and Shane Hendren, who specializes in turquoise jewelry.
“The campaign was created to feature the talent and drive of jewelers,” said Jamie Gros, creative director at Rio Grande. “Rio Grande wouldn’t exist without them, and their stories should be told. The jewelry they create has an impact on anyone who wears it. We’re lucky to play a part in their stories.”
The campaign, which Rio Grande said it plans to run through 2015, includes print advertisements, videos, digital landing pages and a social media component. The videos can be viewed on the Rio Grande website and on the company’s YouTube channel.
WATCH: Rio Grande’s “What makes you a jeweler?” video
Rio Grande has received recognition for the campaign, winning a gold “Addy” award in the business-to-business category of the 2015 New Mexico American Advertising Awards.
It was the first year Rio Grande submitted work to the competition, which recognizes outstanding print, digital and integrated advertising and marketing campaigns from across the state.
Gros said the company was “delighted” to take home the gold.
“Rio was founded in 1944 to serve and support jewelry makers,” he said. “That’s the spirit we wanted to honor with this campaign. We’re thrilled that it resonates with jewelers and with those outside of the industry.”
Editors' Picks
Sponsored by
More on Other
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
