Fruchtman Marketing named a Google Partner

Toledo, Ohio--Fruchtman Marketing has been named an official Google Partner, meaning the firm has been trained in the Google’s best practices and is an industry expert in utilizing the company’s AdWords for pay-per-click advertising. 

To achieve partner status, Fruchtman Marketing--a marketing firm that specializes in the fine jewelry industry--needed to have at least one agency employee certified in Google AdWords and complete ongoing training to maintain certification. 

In addition, the agency as a whole must show a proven track record of success by attainting benchmarks established by Google and maintaining a high level of performance. 

“What this means to clients is they can be confident they are getting a partner who has proven they’re an expert in digital marketing and understands the intricacies in the platforms,” said Fruchtman Marketing Vice President Shane O’Neill. “That makes us more efficient, which will ultimately result in cost savings for our clients.”

In other news from the firm, Fruchtman announced this month it has developed a new web-based service for jewelry retailers and brands that offers both a secure and efficient way to house their data in one central hub.

Called “Stream My Brand,” the subscription-based service allows brands to control their online product-pricing options and manage which products are available for streaming. It automatically updates the websites of participating jewelry retailers whenever new information from selected brands is released, saving time and possibly sales by eliminating out-of-date product information.

The service is free to brands, and jewelers can subscribe to it without a website commitment, as well as receive updates based on the brands of their choice. 

Noting that many online platforms generally require retailers to build websites with that development company, O’Neill said with Stream My Brand “any retailer can use any web developer they want.”

“There is no website obligation,” he said. “What does that mean to designers? All of their retailers have access to their product.”

O’Neill said more than 15 brands have already signed up for the service.

To participate in Stream My Brand, jewelers and brand representatives can contact O’Neill at 419-539-2770 ext. 216 or shane@fruchtman.com.