White Pine adds buy-back program for retailers

New York--White Pine Trading has launched its Retail Partnerships Service, a program designed to help retail jewelers improve sales and increase customer loyalty via their customers’ unwanted jewelry.

Through the program, retailers can send their clients’ unwanted pieces of jewelry to White Pine for evaluation and potential sale. Customers who accept White Pine’s offer then have the opportunity to receive payment in the form of either a check or store credit valued at 20 percent more than the cash price.

White Pine provides half of the increased amount in the store credit. The company said it created this incentive as a way to help retailers increase interactions with customers and drive traffic and sales for the future.

White Pine also will host on-site buying events for its qualified retail partners where experts will be present to meet with customers, evaluate their jewelry and make instant offers for the cash value or store credit.

The company already conducted a soft launch of the Retail Partnerships Service with a number of high-end jewelry stores. It said that during the trial, more than 50 percent of customers who participated opted to receive the store credit.

For the program, White Pine pays for all the promotional materials and special events. All that is required of retailers is that they and their teams promote the option to customers. 

“In addition to the financial benefits retailers realize from commissions and store credit sales, the Retail Partnerships Service helps preserve and maintain strong relationships with customers,” said Sam Ziefer, White Pine’s director of retail partnership development. “Our retail partners, who may not have the capital or valuation resources to purchase the jewelry on their own, can now connect a potential customer with White Pine rather than lose the lead altogether. The retailers can then earn commissions, while also gaining customer loyalty. It’s a win-win.”

For more information on White Pine’s Retail Partnerships Services contact Sam Ziefer by emailing sziefer@whitepinediamonds.com or calling 954-817-0321.