Supplier News: Simon G. debuts new website, ads

New York--Simon G. has unveiled a redesigned website, timed to coincide with the launch of its new advertising campaign, “Reclaim.”

The new website uses cloud-based IBM technology to give Simon G. analytics about the site’s users that allow it to evolve according to the market and provide advanced personalization.

Added features of the site, which is designed to drive consumers to their nearest Simon G. retailer to make a purchase, include advanced retailer location services, responsive design to ensure that it adapts to all devices, a “smart filter” that browses Simon G.’s inventory of pieces to make suggestions based on user preferences, customizations options, social sharing and live customer support.

Concurrent with the site’s launch is the rollout of the new “Reclaim” ad campaign, which invites couples to reclaim their love for one another with intimate moments and acts of kindness.

In addition to including the imagery on the new website, there will be print ads, billboards and ads on other website for the campaign.

Simon G. also is hosting a giveaway on its website now through Oct. 24, asking fans to share photos of how they’re reclaiming their love. It’s being promoted through the brand’s social media channels and will allow fans to vote for their favorite submission through Facebook.

LGBT jewelry being carried in more Ben Bridge stores

Rony Tennenbaum’s bridal jewelry collection is expanding to three more Ben Bridge Jeweler locations on the West Coast.

The retailer now will carry the designer’s jewelry, which was created for the LGBT (lesbian, gay, bisexual and transgender) community, in its locations in Seattle, San Diego and Los Angeles, building on its presence in two of Ben Bridge’s Washington stores.

Tennenbaum’s jewelry also is carried in Rogers & Hollands and Sparkle in Chicago, Tapper’s Diamonds and Fine Jewelry in Michigan, Kingston Fine Jewelry in Kingston, N.Y., and Christensen & Rafferty in San Francisco and Richmond, Va.

Sarine now offering a Real View

Sarine Technologies has unveiled a new development in its online diamond imaging technology that allows for a more realistic perception of how the stone looks, the company said.

Sarine launched the Real View feature to its existing Sarine Loupe product, adding a clear perception of how the diamond looks in real life to help the buyer make a more informed decision.

The enhanced Loupe is based on two layers of imaging, according to Sarine. The