PodcastsJan 12, 2026
The latest poscasttest
OtherJul 15, 2015
Video: Mila Kunis in July’s birthstone
To celebrate the launch of its Mozambican rubies, Gemfields released a short film featuring brand ambassador Mila Kunis wearing bespoke pieces of jewelry set with the gemstone.
London--Gemfields tapped brand ambassador and actress Mila Kunis to star in a short film meant to explore the “mystery and allure” of rubies.
Created to celebrate the colored gemstone miner’s foray into Mozambican rubies, the approximately 2-minute video was directed by art photographer Jeff Burton, who is a regular contributor to publications such as French Vogue, Vanity Fair, and The New York Times and has collaborated with the likes of Tom Ford, Yves Saint Laurent, and Celine for advertising campaigns.
In the film, Burton combines the light refractions from the gemstones and shots from inside the rubies with the shimmer of the jewelry, with Kunis front and center wearing little but bespoke pieces of jewelry set with Mozambican rubies from five designers--Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan.
It was shot in the canyons above Malibu, Calif.
Watch: Gemfields’ new video celebrating the Mozambican ruby featuring Mila Kunis
The ruby, which is the birthstone for July, is one of the most historically important colored gemstones, having accumulated a number of legends over the centuries, and can command the highest per-carat price of any colored stone, according to the Gemological Institute of America.
Gemfields’ Montepuez mine in Mozambique has yielded a couple large, important rubies since it began operations.
In December, Gemfields discovered a 40.23-carat ruby later dubbed the “Rhino” that led its auction that same month in Singapore.
Last month the miner uncovered a rare pair of matching rubies weighing 45 carats in total and of “exceptional clarity.” Veerasak Gems of Thailand purchased them for an undisclosed sum and named them “Eyes of the Dragon.”
Editors' Picks
Sponsored by
More on Other
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
