JSA Issues Warning About Watch Robberies
The Jewelers’ Security Alliance said it has received several reports of high-end watches being stolen right off retailers’ wrists.

One of the most widely reported robberies involved Los Angeles jeweler Shay Belhassen, who was out to lunch in Beverly Hills when three armed men grabbed him from behind, choked him and put a gun to his head, JSA said.
They took his rose gold Richard Mille 11-03 Flyback Chronograph watch right off of his wrist.
A struggle ensued and a gun belonging to one of the suspects went off, injuring a woman in the restaurant.
As previously reported, Belhassen is offering a $50,000 reward for information on the suspects or the watch.
Those with information can also contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
JSA said it recently has received numerous reports of jewelers being targeted and robbed in the New York and Los Angeles areas while wearing high-end watches, particularly Richard Mille watches, which can sell for hundreds of thousands of dollars.
The organization sent out an alert warning jewelers about the thefts last week, but President John J. Kennedy said he could not share additional details about specific incidents at this time.
One media report out of New York detailed the theft of a Audemars Piguet from a Queens man who said his jeweler friends had had their watches stolen too.
According to the report, in late February, the man was robbed of his $120,000 Audemars Piguet watch by two masked men in the garage of his apartment building.
The man, who wanted to be identified only as David, told NBC New York he felt as if he was being watched all day and that he was not the first of his friends to have his watch stolen.
“Could be a crew, they targeted all my friends and a lot of them are jewelers.”
David also is offering $50,000 reward for anyone with information about the robbery.
JSA shared some safety tips in light of the recent robberies, advising jewelers to:
— Avoid conducting jewelry business in a public place;
— Do not resist in the event of an armed robbery; and
— Be mindful of the special risks involved in wearing expensive watches, and limit that risk accordingly.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.









































