Editors

Neither bored nor brilliant

EditorsFeb 20, 2015

Neither bored nor brilliant

A couple weeks ago, I participated in the Bored and Brilliant project from public radio station WNYC, which challenged participants to log the time they spend per day on their smartphones and then see how much that time drops, and their creativity goes up, when they are issued a series of phone-less challenges.


The challenges were: keep your phone in your pocket while in transit (sage advice at any time in New York), delete an app you use a lot (Twitter for me, and I still haven’t added it back), don’t take any pictures all day, post an away message on a group chat, social media account or your email for an entire day, and go somewhere in public to hang out and watch people without staring at your phone. (I didn’t do this one. NYC’s best public spaces are outside, and the temperature that day was around 10 degrees.)

The results for me: I spent 70.1 minutes a day on average on my smartphone between Jan. 15, the day I began using the Moment app to track my usage, and Feb. 2, the day the challenges started.

The days of the challenge, Feb. 3 to Feb. 8, I was on my phone an average of 62.2 minutes, a savings of nearly 10 minutes a day.

Not a bad drop-off, and better than the average participant did in Bored and Brilliant, but I do have a couple confessions to make. Perfect in time for Lent, no?

1) I don’t know if being on my phone less necessarily inspired me to be more creative, to be honest.

I feel like I am just on this non-stop loop where I have too much work to do and I never really get around to finishing any of it. I have an endless to-do list of half-finished or never-started projects. I keep thinking things will get better once I finish this trip or this transition ends, but it just never does.

That being said, I did get a few small projects done around my house, some of which had been lingering for months, and got the wheels turning on a few others.

And, the challenge did make me conscious of how much time a day gets wasted staring at my smartphone, lending insight into why I never feel like I am “caught up.”

We waste a lot of time on our phones without even realizing it. It’s funny, when you think about it. For all the conveniences smartphones offer--deposit a check by just taking a picture of it, turn on the lights in your house and adjust the temperature before you even get home--I would wager that they eat up an equal amount
of time, or more, by sucking us into mindless scrolling.

2) I didn’t participate in the bonus weekend challenge, put your phone away for an hour and construct your dream house using only the contents of your wallet.

To be honest, I just didn’t see the point. I don’t keep much in my wallet to work with and, besides, I live in New York. Owning real estate is so impossible here that I don’t really have a “dream home.” I’d be satisfied with a bigger studio apartment.

While the Bored and Brilliant project is officially over, anyone that wants to challenge themselves and/or their staff to see what ideas they can come up with they put down their smartphone and just be for a bit can read all about the project on its homepage. You also can just construct your own series of challenges.

If anybody does institute smartphone rules around their store, I’d be curious to hear how it goes and if it makes any difference. Did anyone come up with any “brilliant” ideas after they were forced to quit scrolling through the store’s Instagram feed and, instead, go somewhere and just sit quietly for 20 minutes?

I don’t think that this is outside the realm of possibility. I once read a list detailing what successful people do at lunch and all of them involved getting out from behind the screen and taking a break for an hour, whether it’s to have lunch with colleagues, read, listen to music or just take a walk.

In short, they let their minds wander. I wonder if they leave their phones behind.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy