PodcastsJan 12, 2026
The latest poscasttest
WatchesMay 20, 2019
Breitling Opens Concept Store in Switzerland
Located in Zurich’s Jelmoli department store, the bistro bar boutique serves wine, coffee and food in addition to selling watches.
The new Breitling boutique in the Jelmoli department store in Zurich, Switzerland, offers shoppers wine, coffee and food as well as a look at its watch selection.
Zurich, Switzerland—Breitling has officially launched its new bistro bar boutique concept store, opening its first in Switzerland’s Jelmoli department store.
Jelmoli has a prime location on Zurich’s renowned Bahnhofstrasse shopping avenue, and the brand’s boutique inside offers customers food and drink in addition to selling watches.
Breitling said the boutique has a curated wine and Champagne list, along with signature Breitling cocktails, such as the “Chronomat Punch,” the “Navitimer Paloma” and the “Superocean Refresher.”
Special coffees also will be offered, including Breitling’s house mix, an Arabica blend roasted weekly at Carasso coffee shop in Geneva.
Not many details have been released about the food menu beyond the fact that the boutique serves salads, sandwiches and pastries at lunchtime, according to the Jelmoli website. But, Breitling said it and the department store are currently developing ideas for unique dishes.
The Breitling boutique’s aesthetic is based on the urban loft design the company has been rolling out for the past year, already integrated into other top boutiques.
The bar bistro boutique concept will soon be extended to other key global locations, Breitling said.
“We are proud to be working with Jelmoli, a store that has established itself as a true retail innovator,” Breitling CEO Georges Kern said. “We wanted to open our first bistro bar in Switzerland, so Jelmoli in Zurich is the perfect place to kick off this open concept, which is completely free of barriers, inviting
people to come in. It perfectly reflects the inclusive character of our brand.”
Editors' Picks
Sponsored by
More on Watches
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
